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Background Music Statistics / Background Music Stats   
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Background music stats include figures related to the impact of using background music in stores and locations along with other trends and data related to the use of background music.

Category Tags / Keywords:  background music, elevator music, in-store music

Related Categories: Music Industry Stats  

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Background Music Stats

Stat Name Data
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% of consumers in the UK that say music encourages them to stay in stores longer  79% of consumers
% of the store customers said music has encouraged them to spend more time in a store  20% of the store customers said music has encouraged them to spend more time in a store
Muzak revenue for 2008  Muzak revenue for 2006 was $248.6 million
% / Percent of U.S. shoppers age 18 or older that visited a grocery store at last once during the week.  More than nine out of every 10 U.S. shoppers age 18 or older visited a grocery store at last once during the week.
% / Percent of primary household shoppers 18+ that visit the grocery store two or more times per week.  Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
% / Percent of shoppers 18+ that spent 30 minutes or more in the grocery store during their most recent shopping trip.  Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
% / Percent of shoppers in the 18-49 demographic that recall having heard music playing in a grocery store or drugstore.  Sixty-seven percent of shoppers in the 18-49 demographic recall having heard music playing in a grocery store or drugstore.
% / Percent of these shoppers say they heard music during their most recent shopping trip.  Forty-six percent of these shoppers say they heard music during their most recent shopping trip.
% of the shoppers that are women and who recall hearing retail audio during their most recent trip to the grocery store or drugstore.  Women compose 71% of the shoppers who recall hearing retail audio during their most recent trip to the grocery store or drugstore.
% / Percent of the shoppers who recall hearing music during their most recent shopping trip and identified the music as being programmed specifically for the grocery store or drugstore—as opposed to hearing a local radio station.  Sixty-seven percent of the shoppers who recall hearing music during their most recent shopping trip identified the music as being programmed specifically for the grocery store or drugstore—as opposed to hearing a local radio station.
% / Percent of all U.S. shoppers 18+ that recall having heard commercials or promotional announcements while shopping in a grocery store or drugstore.  Close to one in five of all U.S. shoppers 18+ recall having heard commercials or promotional announcements while shopping in a grocery store or drugstore.
% of total shoppers who are women and who recall hearing retail audio advertisements.  Women account for two-thirds of the shoppers who recall hearing retail audio advertisements.
% / Percent of the shoppers who recall hearing retail audio during their most recent shopping trip and also recall hearing commercials or promotional announcements.  Fifty-four percent of the shoppers who recall hearing retail audio during their most recent shopping trip also recall hearing commercials or promotional announcements.
% / Percent of the shoppers who recall hearing retail audio commercials and say the ads were for sale items available in the grocery store or drugstore.  Ninety-four percent of the shoppers who recall hearing retail audio commercials say the ads were for sale items available in the grocery store or drugstore.
% / Percent of shoppers who recall hearing promotions for in-store items that were not necessarily on sale.  Seventy-two percent of shoppers recall hearing promotions for in-store items that were not necessarily on sale.
% / Percent of shoppers who recall hearing retail audio advertisements and find the commercials and announcements to be very or somewhat helpful to their shopping experience.  Seventy percent of shoppers who recall hearing retail audio advertisements find the commercials and announcements to be very or somewhat helpful to their shopping experience.
% / Percent of shoppers that feel that it is acceptable for retail audio to carry commercials.  Fiftyseven percent of shoppers feel that it is acceptable for retail audio to carry commercials.
% / Percent of U.S. shoppers age 18+ that believe that their grocery store and drugstore purchases would be influenced by commercials and promotional announcements heard within the grocery store or drugstore.  Twenty-five percent of U.S. shoppers age 18+ believe that their grocery store and drugstore purchases would be influenced by commercials and promotional announcements heard within the grocery store or drugstore.
% / Percent of shoppers who recall hearing retail audio advertisements and made a purchase they were not planning on making after hearing a commercial or announcement about the product in the grocery store or drugstore.  Forty-one percent of shoppers who recall hearing retail audio advertisements made a purchase they were not planning on making after hearing a commercial or announcement about the product in the grocery store or drugstore.
% / Percent of shoppers who recall hearing retail audio advertisements and purchased a brand different from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.  Thirty-seven percent of shoppers who recall hearing retail audio advertisements purchased a brand different from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.
% / Percent of “proactive” or “smart” shoppers who collect coupons and consult circulars and mailers and purchased a different brand from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.  One in three “proactive” or “smart” shoppers who collect coupons and consult circulars and mailers purchased a different brand from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.


News / Press Related to Background Music Stats

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Reports Related to Background Music Stats

Report Name Publisher / Creator
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Store Atmospherics RetailNet Link to This Site
The Arbitron Retail Media Study (Volume I: The Impact of Retail Audio Broadcasting) Arbitron Link to This Site
The Arbitron Retail Media Study (Volume II: The Impact of Retail Audio Broadcasting) Arbitron Link to This Site