< Back
Stats / Figures News / Press
Reports / Studies
Online Advertising Stats
News / Press Related to Online Advertising Stats
Reports Related to Online Advertising Stats
Online Advertising Statistics / Online Advertising Stats
Advertisement
Online advertising stats cover areas that relate to advertising brands over the web and includes search engine advertising / PPC advertising, banner advertising, advertising performance, and other trends and stats related to online advertising.
Category Tags / Keywords: online advertising, internet advertising, revenue, search engine advertising, cpc, cpa, cpa, banners, display advertising
Related Categories:
Internet Usage Stats
eCommerce Stats
Online Advertising Stats
| Stat Name | Data | More Info |
| Internet Advertising / Online Advertising Revenue 2000 - 2008 | $8.1 billion (2000), $7.13 billion (2001), $6.01 billion (2002), $7.27 billion (2003), $9.63 billion (2004), $12.54 billion (2005), $16.88 billion (2006), $21.21 billion (2007) | |
| Top 50 Companies % share of total online advertising revenues in 2007 | 89% of all online advertising revenues in 2007 | |
| % of 2007 Full-Year Online Advertising Revenues by Pricing Model | 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model | |
| % of 2006 Full-Year Online Advertising Revenues by Pricing Model | 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model | |
| % of 2007 Fourth-Quarter Online Advertising Revenues by Pricing Model | 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model | |
| % of 2006 Fourth-Quarter Online Advertising Revenues by Pricing Model | 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model | |
| U.S. Advertising Market / Media Comparisons in 2007 | Newspaper Advertising - $48.6 billion, TV Distribution Advertising - $31.2 billion, Internet Advertising - $21.2 billion, TV Networks/Cable - $20.9 billion, Radio Advertising - $19.2 billion, Consumer Magazines - $13.8 billion, Trade Magazines - $11.1 billion, Outdoor Advertising - $7.5 billion | |
| US Total Online Advertising Spending (2008 - 2013) | $23.6 billion (2008), $25.7 billion (2009), $28.5 billion (2010), $32.0 billion (2011), $37.0 billion (2012), $42.0 billion (2013) | |
| US Online Social Network Advertising Spending (2008 - 2013) as a % of Total Online Advertising Spending | 5% (2008), 5.0% (2009), 4.7% (2010), 4.4% (2011), 4.1% (2012), 3.9% (2013) | |
| MySpace % share of all US social networking ad spend in 2008 | 50% or $585 million | |
| Facebook % share of all US social networking ad spend in 2008 | 18% or $210 million | |
| Widgets and applications % share of the total US social networking ad spending in 2008. | 3% of the total US social networking ad spending in 2008. | |
| MySpace forecasted revenue in 2009 | $630 million in revenue in 2009 | |
| Facebook forecasted revenue in 2009 | $230 million in revenue in 2009 | |
| Widgets and applications forecasted ad revenue in 2009 | $70 million in ad revenue in 2009 | |
| US Online Advertising Spending Growth by Sponsorships, 2008-2013 | 21.4% (2008), 18.2% (2009), 21.2% (2010), 24.6% (2011), 30.7% (2012), 21.3% (2013) | |
| US Online Advertising Spending Growth by Search, 2008-2013 | 18.1% (2008), 14.3% (2009), 16.7% (2010), 19.7% (2011), 22.7% (2012), 16.7% (2013) | |
| US Online Advertising Spending Growth by Lead Generation, 2008-2013 | 17.9% (2008), (12.9% (2009), 15.2% (2010), 20.9% (2011), 19.2% (2012), 16.3% (2013) | |
| US Online Advertising Spending Growth by Classifieds, 2008-2013 | 11.7% (2008), 13.7% (2009), 16.7% (2010), 20.2% (2011), 21.8% (2012), 15.5% (2013) | |
| US Online Advertising Spending Growth by Rich media, 2008-2013 | 18.7% (2008), 11.6% (2009), 17.5% (2010), 14.0% (2011), 20.1% (2012), 13.0% (2013) | |
| US Online Advertising Spending Growth by E-mail, 2008-2013 | 11.6% (2008), 8.4% (2009), 14.3% (2010), 14.0% (2011), 12.2% (2012), 10.1% (2013) | |
| US Online Advertising Spending Growth by Display ads, 2008-2013 | 16.9% (2008), 13.6% (2009), 15.8% (2010), 18.8% (2011), 15.7% (2012), 6.2% (2013) | |
| US Online Advertising Spending Growth by Total, 2008-2013 | 17.4% (2008), 14.5% (2009), 17.5% (2010), 20.9% (2011), 23.5% (2012), 18.0% (2013) | |
| US Behaviorally Targeted Online Ad Spending (2006-2012) | $350 million (2006), $525 million (2007), $775 million (2008), $1,110 million (2009), $1,700 million (2010) 2,700 million (2011), $4,400 million (2012) | |
| US Behaviorally Targeted Online Ad Spending Growth (2006-2012) | 59.4% (2006), 50.0% (2007), 47.6% (2008), 41.9% (2009), 54.5% (2010), 58.5% (2011), 63.0% (2012) | |
| US Behaviorally Targeted % total online display ad spending (2006-2012) | 7.2% (2006), 8.2% (2007), (9.5% (2008), 11.4%(2009), 14.8% (2010), 19.4% (2011), 23.4% (2012) | |
| US Behaviorally Targeted % total online ad spending (2006-2012) | 2.1% (2006), 2.5% (2007), 3.0% (2008), 3.7% (2009), 4.9% (2010), 6.6% (2011), 8.6% (2012) | |
| US Total Online Advertising Spending 2006-2011 | $16,900 million (2006), $21,400 million (2007), $27,500 million (2008), $32,500 million (2009), $37,500 million (2010), $42,000 million (2011) | |
| US Online Advertising Spending by Sponsorships, 2006-2011 | $496 million (2006), $535 million (2007), $550 million (2008), $488 million (2009), $469 million (2010), $504 million (2011) | |
| US Online Advertising Spending by Search, 2006-2011 | $6,799 million (2006), $8,624 million (2007), $11,000 million (2008), $12,935 million (2009), $14,906 million (2010), $16,590 million (2011) | |
| US Online Advertising Spending by Lead Generation, 2006-2011 | $1,310 million (2006), $1,733 million (2007), $2,269 million (2008), $2,795 million (2009), $3,281 million (2010), $3,675 million (2011) | |
| US Online Advertising Spending by Classifieds, 2006-2011 | $3,059 million (2006), $3,638 million (2007), $4,675 million (2008), $5,493 million (2009), $6,281 million (2010), $6,930 million (2011) | |
| US Online Advertising Spending by Rich media, 2006-2011 | $1,192 million (2006), $$1,755 million (2007), $2,613 million (2008), $3,575 million (2009), $4,463 million (2010), $5,481 million (2011) | |
| US Online Advertising Spending by E-mail, 2006-2011 | $338 million (2006), $428 million (2007), $481 million (2008), $553 million (2009), $600 million (2010), $630 million (2011) | |
| US Online Advertising Spending by Display ads, 2006-2011 | $3,685 million (2006), $4,687 million (2007), $5,913 million (2008), $6,663 million (2009), $7,500 million (2010), $8,190 million (2011) | |
| US Search Advertising Spending 2001-2011 | $299 million (2001), $927 million (2002), $2,543 million (2003), $3,850 million (2004), $5,142 million (2005), $6,799 million (2006), $8,624 million (2007), $11,000 million (2008), $12,935 million (2009), $14,906 million (2010), $16,590 million (2011) | |
| CPM price of inventory on ad networks | Average CPM of 60 cents to $1.10, only 6% to 11% of the prices publishers could command when they sold inventory directly. | |
| % decrease in CPMs for ad-network-sold advertising | 50% year-over-year decrease | |
| Average / Avg. Click-through rates (CTR) for advertising campaigns | 0.1% | |
| 2008 Online Search Advertising Revenue | 2008 Online Search Advertising Revenue: $10.691 billion | |
| % of business decision makers that said there are now too many advertising networks in the marketplace | 70% of business decision makers said there are now too many advertising networks in the marketplace |
News / Press Related to Online Advertising Stats
| Date | Headline | Read |
| 3/16/2009 | The State Of Search Ad Trends In 2009 | |
| 3/9/2009 | Search Advertising Trade Group Slashes Forecasts | |
| 3/4/2009 | Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive | |
| 2/27/2009 | Economy Accelerates Shift To Digital Advertising | |
| 2/27/2009 | Behavioral Targeting To Surpass Search Advertising By 2020 | |
| 2/19/2009 | ComScore: U.S. Searches Rise 7% In January | |
| 2/18/2009 | The Primary Problem With Online Display Is Audience Value | |
| 2/17/2009 | eMail Tops Online Ad Budget Change in '09 |
Reports Related to Online Advertising Stats
| Report Name | Publisher / Creator | More Info |
| Local Online Media: From Advertising to Action | Online Publishers Association  |
|
| Search Marketing Trends:Back to Basics | eMarketer |
|
| Retail E-Mail: Online Marketing Strategies | eMarketer |
|
| Search Ad Spending: Reactions to a Recession | eMarketer |
|
| UK Online Ad Spending | eMarketer |
|
| Behavioral Targeting Attitudes: The Privacy Issues | eMarketer |
|
| Behavioral Targeting: Marketing Trends | eMarketer |
|
| Online Advertising in China: The Olympic Year | eMarketer |
|
| User-Generated Content: In Pursuit of Ad Dollars | eMarketer |
|
| US Online Advertising: Resilient in a Rough Economy | eMarketer |
|
| UK Online Advertising: Reaching Maturity | eMarketer |
|
| Search Engine Marketing: User and Spending Trends | eMarketer |
|
| Local Online Media: From Advertising to Action | Online Publishers Association |
|
| Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites | Online Publishers Association |
|
| Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 | Online Publishers Association |
|
| OPA Research: Online Content: Attracting the Most Valuable Buyers | Online Publishers Association |
|
| OPA Audience Affinity Study: Web Site Affinity Key Driver of Advertising Performance | Online Publishers Association |
|
| OPA Audience Affinity Study: Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising | Online Publishers Association |
|
| OPA White Paper: Assessing the Value of Loyal Audiences | Online Publishers Association |
|
| OPA White Paper: Internet Metrics: The Loyal Audience | Online Publishers Association |
|
| OPA TV/Online Media Mix Study: Online Advertising Creates Synergy with TV Campaigns | Online Publishers Association |
|
| The comScore 2008 Digital Year in Review | comScore |
|
| 2009 Outlook: Local Interactive Advertising (For Pay) | Borrell Associates |
|
| IAB Internet Advertising Revenue Report | IAB/PwC |
|
| Measuring ROI Beyond the Last Ad | Atlas |
|
| Video Advertising Online: Spending and Pricing (For Pay) | eMarketer |
|
| 2008 Online Advertising Deals Report (For Pay) | ContentNext Media |
|
| VSS Communications Industry Forecast 2008-2012 (For Pay) | Veronis Suhler Stevenson |
|
| Say Goodbye to Yellow Pages (For Pay) | Borrell Associates |
|
| Annual Advertising and Marketing Study 2008 (For Pay) | Outsell |
|
| Insider’s Report: Robert Coen Presentation on Advertising Expenditures | MAGNA |
|
| Emerging Media Forecast | MAGNA |
|
| Understanding the True Value of Multi-Platform Advertising | IMMI |
|
| Global Entertainment and Media Forecast: 2008-2012 (For Pay) | PriceWaterhouseCoopers |
|
| What Local Media Web Sites Earn (For Pay) | Borrell Associates |
|
| IAB Internet Advertising Revenue Report | IAB/PwC |
|
| Online Promotions: The Big Shift (For Pay) | Borrell Associates |
|
| 2008 Online Advertising Handbook & Benchmarks (Executive Summary) | MarketingSherpa |
|
| Branded Entertainment Marketing Forecast 2008-2012 (For Pay) | PQ Media |
|
| 2008 Digital Outlook Report | avenue a|razorfish |
|
| 2008 Outlook: Online Political Advertising (For Pay) | Borrell Associates |
|
| Emerging Media Advertising: Sources of Revenue | MAGNA Global |
|
| 2008 Outlook: Local Online Advertising (For Pay) | Borrell Associates |
|
| US Interactive Marketing Forecast, 2007 to 2012 (For Pay) | Forrester |
|
| IAB Internet Advertising Report Q2 & H1 2007 | IAB/PwC |
|
| Online Advertisers Start to Think Locally | eMarketer |
|
| VSS Communications Industry Forecast 2007-2011 (For Pay) | eMarketer |
|
| 100 Leading National Advertisers | Advertising Age |
|
| Word-of-Mouth Marketing: Winning Friends & Influencing Customers | eMarketer |
|
| The New Frontier: Local Online Video Advertising (For Pay) | Borrell Associates |
|
| ZenithOptimedia Advertising Expenditure Forecast | ZenithOptimedia |
|
| All Online Video Ads Are Not Created Equal | Dynamic Logic |
|
| Advertising Industry and New Media Trends | American Advertising Federation |
|
| US Online Advertising Forecast | Jupiter Research |
|
| 100 Leading Media Companies Report | Advertising Age |
|
| Negotiating the media divide | IBM |
