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U.S. Internet users viewed a record 14.3 billion online videos in December 2008
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Google Sites ranked as the top U.S. video property with 5.9 billion videos viewed
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Fox Interactive Media ranked second with 445 million videos in December 2008
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Yahoo! Sites served 330 million online videos in December 2008
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Viacom Digital served 291 million online videos in December 2008
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Hulu served 241 million online videos in December 2008
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78.5 percent of the total U.S. Internet audience viewed online video.
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The average online video viewer watched 309 minutes of video, or more than 5 hours in December 2008.
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98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer) in December 2008.
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48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer) in December 2008.
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The duration of the average online video was 3.2 minutes in December 2008.
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The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten in December 2008.
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US Online Video Advertising Spending, 2007-2013: $324 million (2007), $505 million (2008), $750 million (2009), $1,150 million (2010), $1,900 million (2011), $3,400 (2012), $5,800 (2013)
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US Online Video Advertising Spending Growth 2008-2013: 55.9% (2008), 48.5% (2009), 53.3% (2010), 65.2% (2011), 78.9% (2012), 70.6% (2013)
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US Online Advertising Spending Growth by Video, 2008-2013: 55.9% (2008), 48.5% (2009), 53.3% (2010), 65.2% (2011), 78.9% (2012), 70.6% (2013)
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Leading operators such as Vivo, Tim and Claro have around 30 million subscribers each and are increasingly looking to differentiate their services.
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The number of U.S. consumers 18-plus who watched online videos in 2008 increased 35.5% from 2007, representing more than 23% of the study's adult population.
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Online-video advertising will increase 44.9% to $850 million in 2009, a growth rate that promises to stay strong through 2013, when the market is expected to be $4.6 billion.
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By 2013, long-form video will represent almost 70% of online-video ad revenue, up from just over 40% today.
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CPMs for professional long-form video are about $40 now and predicted to rise to $46 by 2013.
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CPMs for professional short-form video are roughly $30 now and expected to hit $34 by 2013.
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UGC vids currently get $15 CPMs and are seen rising a little, to $17, by 2013.
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User-generated video will account for 42 percent of streams this year
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User-generated video will account for only 4 percent of online video revenue this year
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2008 Stream Count Breakdown: User generated Videos (42.4%), Short-clip Videos (20.4%), Long-form Videos (2.2%), Other Videos (35.%)
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2008 Ad Revenue Breakdown: User generated Videos (3.7%), Short-clip Videos (54.8%), Long-form Videos (41.6%)
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% of Americans using the Internet more than one hour per day: 26% (Jan-2003), 27% (Jan-2004), 32% (Jan-2005), 33% (Jan-2006), 37% (Jan-2007), 43% (Jan-2008), 48% (Jan-2009)
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123 million Americans will view online video at least once a month in 2007
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27% of online video viewers watch news at least once a week
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26% watch funny videos at least once a week
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66% of video viewers have watched online video ads, and 44% have taken an action on what they have seen
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44% online video viewers that have taken an action based on ads they have seen
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76% of users tell a friend about a video they have seen
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134 million people in the us went online to watch online videos in April
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Online video viewers watched an average of 81 videos for a total of 11 billion videos in April
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71% the total U.S. Internet audience viewed an online video
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The average online viewer watched 228 minutes of video
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18-34 year olds were the heaviest viewers watching 287 minutes each
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82.1 million viewers watched 4.1 billion videos on YouTube
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49.8 videos per viewer on YouTube
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46 million viewers watched 481 million videos on MySpace
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10.4 videos per viewer on MySpace
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The average online video duration was 2.8 minutes
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US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007.
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Online video ad spending will reach $4.6 billion in 2013, up from $587 million in 2008.
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Number of Online Video Users (2007 - 2012): 137.5 million (2007), 154.2 million (2008), 167.5 million (2009), 176.0 million (2010), 183.0 (2011), 190 million (2012)
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One in five (21%) Internet users ages 13 to 54 now accesses streaming video to watch full episodes of TV programs
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The number of online video viewers will grow by more than two-thirds to 941 million in 2013, from 563 million in 2008.
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52% of b2b marketers use video as part of their content marketing mix. (Smart Insights)
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Video production costs vary widely, depending on length, quality, type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier)
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SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)
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