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US Mobile Message Advertising 2007-2012: $810 million (2007), $1,470 million (2008), $2,380 million (2009), $3,060 million (2010), $3,830 million (2011), $4,500 (2012)
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US Mobile Display Advertising 2007-2012: $34 million (2007), $85 million (2008), $186 million (2009), $327 million (2010), $453 million (2011), $541 million (2012)
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US Mobile Search Advertising 2007-2012: $35 million (2007), $107 million (2008), $242 million (2009), $531 million (2010), $910 million (2011), $1,484 million (2012)
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Mobile Message Advertising Worldwide 2007-2012: $2,560 million (2007), $4,200 million (2008), $6,440 million (2009), $9,260 million (2010), $11,960 million (2011), $14,173 million (2012)
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Mobile Display Advertising Worldwide 2007-2012: $52 million (2007), $142 million (2008), $338 million (2009), $$629 million (2010), $945 million (2011), $1,203 million (2012)
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Mobile Search Advertising Worldwide 2007-2012: $83 million (2007), $244 million (2008), $597 million (2009), $1,290 million (2010), $2,345 million (2011), $3,773 million (2012)
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There were 17 million mobile game downloaders during the second quarter of 2008, compared to 19 million in the previous quarter.
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Tetris, Bejeweled, and Guitar Hero III were the top three game titles by revenue share.
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Puzzle/Strategy remained the most popular category for games, followed by Action/Adventure and Sports/Racing.
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There are now more mobile phone subscribers in the world (2.4 billion), than there are landline phones subscribers.
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Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages being classified as commercial, or marketing, messages.
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More than one of every five American homes (20.2%) had only wireless telephones (also known as cellular telephones, cell phones, or mobile phones) during the second half of 2008, an increase of 2.7 percentage points since the first half of 2008.
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Mobile Games Revenues Will reach $11 billion Globally in 2015
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Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)
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1.08 of the world’s 4 billion mobile phones are smartphones
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Apple and Android represent more than 75% of the smartphone market
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7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
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29% of mobile users are open to scanning a mobile tag to get coupons
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39% of instances where a consumer walks out of a store without buying were influenced by smartphones
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91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)
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Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
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QR code scans increased 300% in 2011 compared to 2010
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The average tablet user spends 13.9 hours per week with the device
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73% of smartphone owners access social networks through apps at least once per day (Source:Hubspot)
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There was 103% growth in website traffic from smartphones from 2011-2012
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US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source:Hubspot)
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There are currently 6 Billion mobile subscribers worldwide
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This equals 87% of the world’s population
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China and India account for 30% of this growth
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There are over 1.2 Billion people accessing the web from their mobiles
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Over 300,000 apps have been developed in the past 3 year
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Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)
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Watching video on computers has become as common as watching video on television among online consumers
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Mobile video is prominent in Asia-Pacific and Middle East/Africa where 74% and 72% of online consumers respectively watch video on mobile at least once a month (and at almost 40% say they do at least once a day) (source: Nielsen)
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38% of North Americans watch mobile video once a month
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90% of people move between devices to accomplish a goal.
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38% of our daily media interactions are on smartphones
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On average, we spend 4.4 hours of our leisure time in front of screens each day.
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54% of smartphone use is motivated by communication, and 33% by entertainment.
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60% of smartphone use occurs at home, while 40% occurs out of the home.
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80% of searches conducted on a smartphone are spontaneous.
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59% of smartphone shopping is done at home, while 41% is done out of the home
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30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)
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Free apps will account for 89% percent of total downloads in 2012
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Worldwide mobile app store downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion, and paid-for downloads totaling 5 billion
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In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each
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Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016.
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Apple's App Store to have more than 21 billion downloads in 2012, which is an increase of 74 percent over 2011.
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Apple's market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores
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Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011
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By 2016, there will be more than 300 billion apps downloaded annually, or more than 10 times the amount that were downloaded in 2011.
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Just 11% of apps downloaded this year will be paid apps, and that number is expected to drop to 7% by 2016.
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4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
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One-third of smartphones globally use the Android OS. (MediaPost)
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The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia)
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Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia)
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While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine)
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Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights)
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Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity)
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28% of smartphone owners watch video on their phone in a typical month.
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