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African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all.
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The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
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African American adults are twice as likely than their White adult counterparts to have stroke.
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African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts.
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African American males were 60% more likely to die from a stroke than their White adult counterparts.
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The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
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African American adults are twice as likely than their White adult counterparts to have a stroke.
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African American males were 60% more likely to die from a stroke than their White adult counterparts.
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African Americans account for 36.4 million, per the 2000 Census, a 19.3% increase from 1990, and projected to grow 19% by 2020; they make up 12.9% of the U.S. population.
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According to the 2000 US Census, 47.5% of African Americans are male and 52.5% African Americans are female.
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African Americans reside in 12.0 million households in the US
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32.5% of African American families are married couple families
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30.8% of African American families are female headed families.
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African Americans are concentrated in the following geographic regions: 54.8% in the south, 18.8% in the Midwest, 17.6% in the northeast, and 8.9% in the west.
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African American education levels: 77.6% of those ages 18+ are high school graduates (versus 83.1% of the population).
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14.6% of African Americans possess a Bachelor's degree or higher
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4.3% of African-Americans hold advanced degrees.
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There were approximately 823,500 million African American-owned businesses in 1997, a 26% increase from 1992 versus a 7% increase for all firms
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African American businesses account for 27% of minority-owned firms
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African American owned businesses / firms generate $71.2 billion in revenue.
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In 2000, median income of African-Americans was $30,436, a 27.6% increase from 1990 versus $42,151 for the U.S.--only a 10.2% increase from 1990.
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27.4% African American households had incomes of $50,000 or more in 1999.
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51% of African Americans were homeowners in 2002, up from 42% in 1990
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1.75 million African-Americans own homes valued at $200,000 or more.
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African Americans are 80% more likely to buy products from companies that give back to the community with jobs, educational support and other quality of life improvements.
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African Americans are twice as likely as whites to be among the first to discover new trends, and they consider themselves on the cutting edge.
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71% of African Americans say it is important to keep up with the latest technology products and services.
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48% African Americans need to keep up on the latest trends in movies, music and TV.
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37% of African Americans like to buy brands that let others know they have "made it" versus 14% of whites.
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African Americans have the highest television viewing in their households, at an average of 75.8 hours per week
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African Americans have the highest weekly radio listening time at 24.5 hours per week.
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African-American targeted media outlets reach 89% of this population.
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The African-American Internet audience has grown to over 10 million surfers in 2003
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African-American Internet users spend a monthly average of 44 hours on the web.
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Currently 105 colleges and universities, 51 public and 54 private, were established to provide Blacks with an education when there was nowhere else for them go in post-slavery years.
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African Americans are geographically concentrated in the South, where 55% of the African American population resides.
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Nearly 276,000 black students attend a black college or university in 2000, an 18% increase from 1980.
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Black colleges or universities have produced about 25% of all black college graduates, though they represent only 3% of all U.S. colleges and universities.
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The median income of Blacks ages 25+ with degrees is at least 45% higher than those without.
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Campuses and students have substantial spending power, an estimated $2.5+ billion in 1999 for 42 of the public Historically Black Colleges and Universities
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The State Farm Bayou Classic (football) draws about 76,000 fans and a large TV audience (NBC); the Central Intercollegiate Athletic Association basketball tournament attracts 72,000+ fans and over 24 million TV viewers (WGN); and the Honda Battle of the Bands attracts about 60,000 fans.
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Black interracial marriages increased 436% between 1970 and 2000.
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80% of Blacks, compared to 70% of Whites (up from only 4% in 1958), approved of interracial marriages
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86% of Blacks and 66% of Whites would not object to their child or grandchild marrying someone of another race.
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Only 21% of Blacks believe that the goals of the Civil Rights Movement have been achieved, compared to the 56% of Whites who believed so
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Only 38% of Blacks, compared to 76% of Whites, felt that Blacks are treated fairly.
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Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children
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Those under 30 years old are the least optimistic that race relations will continue to be a problem with little variation among racial group responses
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77% of Blacks, compared to 92% of Whites, felt progress has been made in educational equality since the Brown versus the Board of Education decision.
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78% of Blacks (versus 89% of Whites) were satisfied with their educations, according to a 2003 Gallup poll.
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Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children, per the Gallup poll.
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Blacks are twice as likely as Whites to indicate that better teachers would improve the situation; Whites are twice as likely as Blacks to say more family involvement is a solution.
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Only 50% of Blacks in 2003 (a slight decrease from 1962 results) said Black children had as good a chance as Whites in their community to get a good education versus 81% of Whites
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Median income for Blacks increased 88.0% between 1987 and 2001, outpacing the 62.1% growth in White median income.
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Spending power for Blacks has increased 104% from $316.6 billion in 1990 to $645.9 billion in 2002 and is expected to increase 32.0% to $852.8 billion by 2007.
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The number of Blacks in managerial and professional specialty positions increased 157.2% between 1983 and 2002.
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2003 average weekly income was 28.8% less for Black males and 15.5% less for Black females compared to their White counterparts
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35% of the 80,000 of the charges filed with the Equal Employment Opportunity Commission (EEOC) in 2003 were based on race, representing the most significant charge.
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Only 12% of Blacks in 2003, versus 61% of Whites, feel Blacks have achieved equality in the realm of job opportunities.
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Majorities of all racial groups would rather live in racially mixed neighborhoods than surround themselves with their own race.
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14 million Blacks lived in the suburbs in 2000, and their growth rate of moving to the suburbs was 2.5 times that of Whites since 1990.
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Home ownership among Blacks was 51% in 2002, up from 42% in 1990
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Blacks are denied mortgages and home improvement loans at twice the rate of Whites
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About 33% of Blacks in 2003 they were denied a chance to rent or buy housing due to race.
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77% of Blacks, compared to 92% of Whites, are satisfied with their opportunities to succeed in life
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Nearly 50% of Blacks had recently experienced some form of discrimination, such as in retail stores (26%).
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Blacks are more likely to have inadequate access to health care and receive lower quality of care compared to Whites even though their need for health care can be greater.
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79.5% of those ages 25+ completed high school or more in 2000 compared to 51.4% in 1980; 16.1% completed 4 years of college or more in 2000 versus 7.9% in 1980.
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39.3% of 18-24 year old high school graduates were enrolled in degree granting institutions in 2000 compared to 27.6% in 1980.
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The increase in degrees conferred to Blacks (1980 versus 2000) - Associate's 80.%, Bachelor's 83.%, Master's 123.%, Doctor's 7.5%, First-Professional 8.8%, Total 8.4%
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Education (31.7%) and business (25.8%) are the most popular areas of interest for Master's degrees obtained by African-Americans.
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Education (34.7%) and psychology (12.0%) are the most popular areas of interest for Doctor's degrees obtained by African-Americans.
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Blacks were nearly twice as likely as Whites to obtain a degree in education.
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Law (51.2%) and medicine (20.0%) for first-professional degrees which was comparable to Whites (50.5% and 17.6% respectively).
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83.7% of Blacks age 16 or older, with at least a Bachelor's degree, participated in the labor force in 2001 compared to 69.2% of those with only a high school degree.
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27.8% of households had income of $50,000 or more in 2000 compared to 15.4% in 1980.
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Their median income increased 42.1%, from $21,418 in 1980 to $30,439 in 2000.
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Mean income by degree for Black workers age 25 or older in 2001 was: $18,935 high school; $27,633 Associate's; $36,323 Bachelor's; $43,084 Master's; $49,421 Doctor's; and $54,722 professional.
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Buying power for Blacks increased 102% from 1990 to 2002, reaching $645.9 billion.
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71% of Black households with income of $50,000 or more own life insurance policies versus 62% of Whites
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34% of Blacks own fixed or variable annuities compared to 26% of Whites.
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Home ownership in 2000 among Blacks with household incomes of $75,000 or higher was 79.8% compared to 39.9% for those with household incomes less than $50,000.
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39% lived in suburban areas in 2000, reflecting improved socioeconomic status which has allowed them to leave inner cities.
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Twice as likely as any other group to travel 1+ hours to their favorite store and to go out of their way to locate new stores, particularly if it means finding a bargain.
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34% will travel 1+ hours to shop at a factory outlet, compared to 27% of all consumers.
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Blacks spend 33% more on weekly groceries compared to the general population
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Blacks average weekly store visits and spending are higher than the general market.
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They are impulse shoppers, and only about 36% claim to use a shopping list often; thus, in-store sampling and displays can influence purchase decisions.
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They are considered the most fashion conscious racial/ethnic group, and they are more likely to buy name brands and high fashions as symbols of their success.
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34% are likely to keep up with changes in trends and fashions compared to 25% of Whites
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Blacks are twice as likely as Whites to discover new trends and consider themselves on the cutting edge of electronics products.
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Their purchases of computer and related equipment increased 33% between 1999 and 2000 to $1.6 billion, and Internet usage has increased, presenting another way to target shoppers.
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African American expenditures on new and used vehicles reportedly doubled in about 5 years from $22 billion in 1996 to $43.2 billion.
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The book market for Blacks has doubled 1992-2000 to $356 million.
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Most Blacks are generally not influenced by best seller lists or reviews, and nearly 75% rely on the recommendations of friends and family, compared to 8% of all consumers.
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Only about 1% of advertising budgets are devoted to campaigns targeting African Americans
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The original "notorious nine" black fraternities and sororities have about one million active members
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Jack and Jill of America, a service organization for black families has over 40,000+ members.
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The Links, a women's service organization, has 10,000+ upscale members.
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The National Medical Association has over 25,000 physician members.
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The National Bar Association has over 20,000 lawyers, judges and law student members.
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The National Society of Black Engineers has 15,000+ student and professional members.
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The National Black MBA Association has over 100,000 MBAs and 6,000+ members.
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Alpha Phi Alpha entered a $30 million agreement with Church's Chicken for 50 franchises.
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65% of Alpha Phi Alpha brothers have median income of $125,000.
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An estimated 65%-75% of all black doctors, lawyers and dentists are members of this fraternity.
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72% of Delta Sigma Theta sisters are homeowners, and the majority are professionals.
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Over 80% of National Black MBA Association members annually earn in excess of $75,000.
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Black men: 15.9 million strong in 2000, representing 47.5% of blacks.
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There will be 17.8 million African-American men in the US by 2010.
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The average life expectancy increased at nearly double the rate of white males between 1990 and 2000 (5.7% versus 2.9%).
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Their death rate per 1,000 declined 14.9% between 1990 and 2000 to a low of 8.6 compared to a 2.1% decrease for white males to 9.1.
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Less likely to be married: 46.7% versus 67.4% of white males ages 18+ in 2000.
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Two-parent family groups increased at nearly double the U.S. rate from 1990 to 2000 and one-parent family groups headed by black fathers increased 51.6%.
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78.7% of those ages 25+ were at least high school graduates in 2000 compared to 50.8% in 1980.
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16.3% of those ages 25+ were at least college graduates in 2000 compared 8.4% in 1980.
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Their college enrollment increased 71.2% during 1980-2000 versus 10.6% for white males; for 1990-2000, the increase was 38.8% versus 1.5% for white males.
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Mean earnings for Blacks increased by 59.7% between 1990 and 2000 to $30,109.
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Blacks with Bachelor's degrees realized a 67.2% increase from $29,471 to $49,270.
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Black advanced degree holders realized a 54.0% increase in pay from $39,104 to $60,207.
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18.3% held such positions in 2000 compared to about 12% in 1990.
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There are three (3) Black male CEOs among the Fortune 500 and many in other senior roles.
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26% of black males with graduate degrees have started their own businesses compared to only 10% of whites.
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There was an 84.1% increase in black elected officials during 1980-2000.
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59.6% were registered to vote in 2000 compared to 55.2% in 1994.
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49.5% voted in the last presidential election compared to only 35.7% in 1994.
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Blacks are twice as likely as Hispanic and Asian males to have been registered voters and to have voted in 2000.
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African American women are twice as likely to be diagnosed with stomach cancer, and they were 2.4 times as likely to die from stomach cancer, compared to non-Hispanic white women.
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African American adults were 1.9 times more likely than non-Hispanic white adults to have been diagnosed with diabetes by a physician.
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In 2003, diabetic African Americans were 1.7 times more likely as diabetic Whites to be hospitalized.
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In 2002, African American men were 2.1 times as likely to start treatment for end-stage renal disease related to diabetes, compared to non-Hispanic white men.
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In 2005, African Americans were 2.2 times as likely as non-Hispanic Whites to die from diabetes.
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In 2005, African American men were 30% more likely to die from heart disease, as compared to non-Hispanic white men.
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African American women are 1.7 times as likely as non-Hispanic white women to be obese.
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African American males had more than 7 times the AIDS rate of non-Hispanic white males.
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African American men were more than 9 times as likely to die from HIV/AIDS as non-Hispanic white men.
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African Americans were 1.4 times as likely as non-Hispanic whites to have high blood pressure.
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Although African Americans make up only 13% of the total U.S. population, they accounted for 47% of HIV/AIDS cases in 2006.
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African American females had more than 21 times the AIDS rate of non-Hispanic white females.
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African American women were more than 20 times as likely to die from HIV/AIDS as non-Hispanic white women.
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In 2005, African Americans aged 65 and older were 40% less likely to have received the influenza (flu) shot in the past 12 months, compared to non-Hispanic whites of the same age group.
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Although African American children aged 19 to 35 months had comparable rates of immunization for hepatitis, influenza, MMR, and polio, they were slightly less likely to be fully immunized, when compared to non-Hispanic white children.
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African American infants were almost four times as likely to die from causes related to low birth weight, compared to non-Hispanic white infants.
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African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all.
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In 2005, African American adults aged 65 and older were 30% less likely to have ever received the pneumonia shot, compared to non-Hispanic white adults of the same age group.
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In 2005, African Americans had 2.3 times the infant mortality rate of non-Hispanic whites.
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African Americans had 1.8 times the sudden infant death syndrome mortality rate compared to non-Hispanic whites.
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The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
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|
African American adults are twice as likely than their White adult counterparts to have a stroke.
|
|
|
African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts.
|
|
|
African American males were 60% more likely to die from a stroke than their White adult counterparts.
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In 2006, as compared to Whites 15 years and over, a lower percentage of Blacks had earned at least a high school diploma (74 percent and 85 percent, respectively).
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More Black women than Black men had earned at least a bachelor's degree (16 percent compared with 14 percent),
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Among non-Hispanic Whites, a higher proportion of men than women had earned at least a bachelor's degree (25 percent and 24 percent, respectively).
|
|
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The average African-American family median income was $33,916 in comparison to $54,920 for non-Hispanic White families.
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24.5% / percent of African-Americans in comparison to 8.2% / percent of non-Hispanic Whites were living at the poverty level.
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In 2007, the unemployment rate for Blacks was twice that for non-Hispanic Whites (8 percent and 4 percent, respectively). This finding was consistent for both men (9 percent compared with 4 percent) and women (8 percent compared with 4 percent).
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In 2007, 49 percent of African-Americans in comparison to 66 non-Hispanic Whites used employer-sponsored health insurance.
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|
Also in 2007, 23.8 percent of African-Americans in comparison to 9 percent of non-Hispanic Whites relied on public health insurance.
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In 2007, 19.5 percent of African-Americans in comparison to 10.4 percent of non-Hispanic whites were uninsured.
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Spending power of African-Americans / Blacks in the US totaled $913 billion in 2008.
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|
Total spending on African-American media in the first three quarters of 2008 was $1.8 billion, down 5.3% from the same period in 2007.
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Procter & Gamble was the largest advertising spender targeting African Americans / Blacks.
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Some experts state that the purchasing power of the African-American community would make us the 5th largest country in the world.
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|
95% of the income of Blacks go to businesses outside of the Black community.
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African-Americans control less than 2% of all the resources and wealth in the United States.
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45% of black Americans with online access found the Internet useful for getting health care information, compared with 35% of white Net users.
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Blacks are more likely to say the Internet helps them pursue hobbies
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Blacks were more likely than whites to use the Internet to find information on religion, jobs and housing.
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Whites have a greater tendency to find the Internet useful for connecting with families and friends compared to blacks.
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Housing $121.6 billion, Food $59.2 billion, Cars/Trucks $32.1 billion, Clothing $27.7 billion, Health Care $17.8 billion
|
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By 2002, one of every four black men in the U.S. was idle all year long.
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|
More than 50% of African-American males between the ages of 16 and 22 are out of work and not in school
|
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|
87% percent of juvenile parolees are African-American males.
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60% of adult parolees are African-American males
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|
38 percent of black males graduated from Chicago high schools since 1995, while 62 percent have dropped out
|
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Only 51.8 percent of black men between the ages of 16 through 64 were employed from 2000 to 2003.
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|
12.9% of black males ages 25-29 were in prison or jail; for white men in the same age group the number is 1.6%.
|
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32 percent of African-American men born in 2001 will spend time in prison
|
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|
60% of African-American male high-school dropouts born between 1965 and 1969 had been incarcerated by the time they reached their early 30s.
|
|
|
A $35 billion travel and tourism industry reflects a significant increase in travel by Blacks
|
|
|
Blacks are more likely to be on the cutting edge of new technologies and in 2000, they spent $1.6 million on computers and peripherals
|
|
|
Blacks are more likely than the general population to respond to online offers. A majority of blacks read online ads and find them informative.
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|
In 2000, African-American book buyers surveyed revealed purchases of 1-5 books by 51% of respondents, 6-10 books by 41%, and 11+ books by 8% in the past 3 months.
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The demand for Afro centric books and information products doubled over 8 years to $356 million in 2000.
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|
The demand for African-American books and information products doubled between 1992 and 2000 to $356 million.
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|
African-American book buyers buy books for themselves, for their children, and as gifts for others. They want a variety of books that speak to their life experiences.
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|
|
African-American book buyers tend to be younger females (18-35) with incomes higher than the median for Blacks.
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|
83% of African-American Internet users have some college education or more; 76% work full-time; average income is $47,600.
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|
|
Blacks are more likely than the general population to respond to online offers and purchase clothing (48% vs. 41%) and music (44% vs. 39%) online.
|
|
|
74% have access to the web as of 2003, an increase from 51% in 2001, versus 75% of the U.S.
|
|
|
85% prefer the Black perspective online, and 38% feel current ethnic content is inadequate
|
|
|
A majority of Blacks (vs. 26% of the general population) read online ads and find them informative.
|
|
|
66% of Black households take vacations.
|
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|
Black travelers are educated (at least one household member has a college degree), affluent (average annual household income $50,000+), and middle-aged (45+).
|
|
|
Black travel increased 16% 1997-1999 versus only 1% for the general population.
|
|
|
64% pleasure trips, including 46% for trips to visit friends and family, and 21% business trips.
|
|
|
Blacks are 3 times more likely to go on group tours and attend cultural events or festivals; they are also more likely to visit theme and amusement parks and participate in nightlife activities.
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|
Their most popular U.S. destinations for Black travelers are Atlanta; Las Vegas; Washington, DC; Orlando; Houston; Norfolk/Virginia Beach/Newport News, VA; Chicago; New York; Atlantic City; and Los Angeles.
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|
|
Caribbean, London, Paris, Rome, West Africa, Belize, Rio de Janeiro.
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|
|
Black women are more likely to be the influencers, motivators and catalysts with regard to travel in many Black households.
|
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|
An estimated 71% of Blacks in 2002 had brokerage or mutual fund accounts, up from 50% in 1998.
|
|
|
Among non-investors, 42% of Blacks versus 21% of Whites are likely to start investing soon.
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|
|
Blacks have historically not invested due to lack of education about stock markets and mistrust of brokers (49% vs. 38% for Whites).
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|
|
49% would prefer a Black financial advisor but there's a shortage of such professionals.
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|
The #1 reason for investing by Blacks vs. Whites is dramatically different: Children/College education: 30% vs. 18% respectively
|
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|
The #1 reason for investing by Blacks vs. Whites is dramatically different: Retirement: 38% vs. 56% respectively.
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|
6% of Blacks and 7% of Whites liquidated some investments as a result of last year's recession or acts of terrorism.
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|
Only 28% of the top financial institutions are targeting African-Americans.
|
|
|
African Americans have the highest spending power among ethnic groups and tend to be more loyal.
|
|
|
The African-American technology/computer audience: 43% have an Internet broadband connection versus 36% of the population; those without are 27% more likely than the general population to get the connection in the next year.
|
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|
Additionally, the growing Black interest in books has fueled growth in Black book clubs and relevant publications.
|
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|
Doubleday Direct's Black Expressions club had 40,000 members in less than 6 months.
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|
Circulation of Black Issues Book Review grew to 65,000 in less than 2 years.
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|
There are now 7 publishing company subsidiaries that focus on Black books (3 were established in 2000) but many are not "going into the neighborhood" to fully understand and reach this market.
|
|
|
Nationally, a mere quarter of the 1.9 million black men (~500,000) between 18 and 24 attended college in 2000, the last year the American Council on Education reported such statistics.
|
|
|
35% of black women in the same age group and 36% of all 18- to 24-year-olds were attending college in 2000
|
|
|
Only 35 percent of the black men who enrolled in NCAA Division I schools in 1996 graduated within six years. The graduation rate of black men is the lowest of any population.
|
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|
White men graduated at a rate of 59 percent; Hispanic men, 46 percent; American Indian men, 41 percent; and black women, 45 percent.
|
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|
In 1999 there were 757,000 black men in federal, state and local prisons (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education)
|
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|
In 1999, there were 604,200 African-American men enrolled in higher education in the United States (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education)
|
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Today, black men make up 41 percent of the inmates in federal state, and local prison
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Black buying power will rise to $1.2 trillion in 2013 -- and that this number will translate to nearly 9% of the nation’s estimated buying power.
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