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US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion (2004), 19.7 billion (2005), 24.7 billion (2007), 32.1 billion (2008)
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US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 23.4% (2006), 19.6% (2007), 10.0% (2008)
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US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000), 3.4% (2001), 1.3% (2002), 5.0% (2003), 6.0% (2004), 5.7% (2005), 3.7% (2006), 2.4% (2007), 2.2% (2008)
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Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season (2003-2008): 22.7% (2003), 22.6% (2004-2005), 22.9% (2006), 22.8% (2007), 22.9% (2008)
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US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 164.3 billion (2009), 182.5 billion (2010), 200.6 billion (2011), 218.4 billion (2012)
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US Retail E-Commerce percent change, 2007-2012 : 19.8% (2007), 14.3% (2008), 12.5% (2009), 11.1% (2010), 9.9% (2011), 8.9% (2012)
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US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 million (2009), 148.7 million (2010), 153.5 millions (2011), 158.2 million (2012)
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US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 million (2009), 129.6 million (2010), 135.4% (2011) 141.0 million (2012)
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Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243 (2008), $1,327 (2009), $1,408 (2010), $1,482 (2011), $1,549 (2012)
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Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (2007), 7.8% (2008), 6.8% (2009), 6.1% (2010), 5.2% (2011), 4.5% (2012)
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"Person like me" still most trusted source for information about a company and, therefore, products.
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Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia.
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Recommendation is the number one reason for choosing a particular site.
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Review users noted that reviews generated by fellow consumers had a greater influence than those generated by professionals.
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Adult Internet users surveyed chose recommendations from friends as the one type of promotion they consider most worthwhile.
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Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities).
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Consumers say that word of mouth is still the number one influencer in their apparel (34.3%) and electronics (44.4%) purchases
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Consumer recommendations are the most credible form of advertising among 78% of the study's respondents.
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The two leading reasons people contribute content to social shopping sites are the need to feel part of a community (31%) and recognition from peers (28%).
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Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions.
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86.9% of respondents said they would trust a friend's recommendation over a review by a critic
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83.8% of consumers that said they would trust user reviews over a critic.
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Two thirds of UK social networkers (66%) are more likely to buy a product as a result of a recommendation, compared to 52 per cent of non-social networkers.
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Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews.
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81% of online holiday shoppers read online customer reviews
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86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews.
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Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet.
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When asked what sources of information they are "very likely" to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%).
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Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact.
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As of October 2008, almost half of US online adults read ratings and reviews at least once a month, and 19% post them. Nearly twice as many read reviews compared with 2007.
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19% of US online adults post ratings and reviews at least once a month.
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49% of shoppers intend to do their holiday gift buying online (versus in-store)
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72% of consumers who are planning to research products online prior to purchasing (vs. 65% in 2007).
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74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows.
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58.7% of shoppers said they used product reviews to make decisions. Reviews rated higher than clearance sale pages (56.4%) and featured sale pages (51.3%).
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People who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert.
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Among the 46% of respondents who had posted or planned to post reviews about their online shopping experience, 88% said those reviews either were, or would be positive.
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More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews.
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55% of surveyed Internet users consulted other people's opinions online, making reviews the #1 resource for product research.
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In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" helpful.
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59% of their users considered customer reviews to be more valuable than expert reviews.
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63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
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81% consider the availability of customer reviews to be "very important" (33%)"somewhat important" (48%).
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86.9% of respondents said they would trust a friend's recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic.
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84% of consumers earning more than $150,000 annually visit sites where customers review and rate products and services including restaurants.
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71% of UK online shoppers seek out ratings and reviews.
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70% of online consumers said they use the Internet to research everyday grocery products.
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67% of UK consumers research products via the Internet before shopping in a store.
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91% of millionaires say they always or often look at reviews before buying luxury goods; 68% of ultra-affluent shoppers use consumer reviews.
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Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $576 million in 2007.
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Satisfaction for those who recalled customer reviews on the retailers' site is 10% higher than those who said there were no reviews offered.
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7% higher likelihood to purchase online
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8% greater likelihood to purchase from the retailer next time they're buying similar merchandise
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11% greater likelihood to recommend the site to others.
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83% of shoppers said online product evaluations and reviews influenced their purchasing decisions.
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In an online survey of 4,000 consumers, 70% said they had done internet research on "everyday grocery products," and 63% said they had done so for health and beauty products.
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57.2% of U.S. toy purchasers are influenced by product reviews online.
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79% of online UK retailers surveyed reported that the main benefit of consumer-generated rating and reviews was that they improved site conversion rates
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68% of online marketers believe "media is in big trouble and will lose dollars to user-generated content."
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43% of retailers have reviews - double in one year.
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76% of US retailers said user-generated content would have a greater impact on their marketing goals in the near future.
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Of merchants who adopt customer reviews, 58% said improving customer experience was the most important reason for adding reviews to their sites, followed by building customer loyalty (47%), driving sales (42%), and maintaining a competitive advantage (37%).
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By 2020, 84% of marketers agree that building customer trust will become marketing's primary objective, and 82% agree that collaboration with customers will prevail over marketing.
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11% of retailers reported a 20% or more overall increase in conversions as a result of adding reviews to their sites, 21% reported an 11% to 20% increase and 5% reported a 1% to 10% increase.
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81% of marketers surveyed say that their social media spending will meet or exceed their traditional advertising spending within the next 5 years.
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56% of UK website owners say that user-generated content lifts conversion levels; 77% say it increases traffic; and 42% say it increases the average spend on site.
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Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96% of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
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76% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time."
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Online businesses lose as many as 67% of consumers due to a lack of online product information.
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83% of online shoppers would make purchases if sites offered increased interactive elements.
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One in four (24.5%) shoppers said they left a store because of a lack of assistance.
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90% of UK shoppers surveyed said they wish they could communicate directly with businesses - using live chat, forums or call-me-back facilities - via their websites; one in three require it from the UK businesses they currently use.
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42% of consumers said they prefer being able to find the answers they need online on their own if they had a question or wanted help while shopping online.
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The share of traffic to question-and-answer Web sites has more than doubled from 2007 to 2008
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Yahoo Answers had 25.3 million visits in February 2008
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68% of consumers trust "people like me" first for product advice.
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42% of 1,179 online consumers surveyed have left a site without purchasing multiple products because they couldn't get a question answered about one of the products in their shopping cart
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41% decided not to make a planned purchase because they couldn't readily find a piece of information about the product or service.
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Conversion rates nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating.
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79% of online UK retailers surveyed reported that the main benefit of consumer-generated rating and reviews was that they improved site conversion rates.
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Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch.
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Shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products.
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Shoppers who browsed the site's "Top Rated Products" page, which features products rated most highly by customers, had a 49% higher conversion rate than the site average and 63% more per order than other site shoppers.
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Giving shoppers the ability to sort products within a category by customer rating led to a sales increase of 41% per unique visitor.
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Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category.
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Top-rated products site navigation path featuring 4- and 5-star products in each category delivered 35% higher conversion and 40% higher average order value.
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Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost 7% report an increase of 20%+.
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64% of Social Researchers (those who refer to user-generated content when shopping) research products online more than half the time, no matter where they ultimately buy the product (store, Web, catalog, etc.).
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Online consumers are becoming precision shoppers. For every $1 in online sales, the Internet influenced $3.45 of store sales.
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90% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store.
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92.5% of adults said they regularly or occasionally research products online before buying them in a store.
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Nearly one out of every four Internet users (24%) reported using online reviews prior to paying for a service delivered offline.
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More than three-quarters of review users in nearly every category reported that the review had a significant influence on their purchase, with hotels ranking the highest (87%).
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97% of those surveyed who said they made a purchase based on an online review said they found the review to have been accurate.
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Consumers who shop online for digital cameras and TVs spend 10% more on in-store purchases than consumers who do not search online.
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Email study: PETCO realized a 5X increase in email click-through rates by including relevant ratings and reviews content in the campaign promotion.
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Top rated product email drive 46% higher revenue per email in A/B test.
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In a study of online UK retailers, 59% reported that the consumer-generated activity leads to better search engine optimization.
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Reviews drive 21% higher purchase satisfaction and 18% higher loyalty.
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Online UK retailers reported improved customer retention and loyalty by 73% once they implemented consumer-generated rating and reviews.
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Products with reviews have a 17% lower return rate than those without reviews.
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Products with 50+ reviews have a return rate that is half of those with fewer than five reviews.
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While those adults in the UK who use social networking do so to attain a feeling of community, 17% of the adults surveyed say they do so because they like to participate with brands they favor.
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75% of people don't believe that companies tell the truth in advertisements.
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The ability to refine site search results by customer rating led to 22% more sales per unique visitor on a same-session basis and 41% more sales per visitor on a multi-session basis.
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Burpee measured a 43% higher click-through on RSS feeds with reviews than without.
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Total Retail Sales - All Types, U.S. : 4,495 Bil. US$
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Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$
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Online Holiday E-commerce Sales in 2005 - 2006 (not counting travel revenues): 2005 ($19.6 billion), 2006 ($24.6 billion)
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Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12
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Heaviest online shopping day of 2005: $556 million on December 12
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US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion)
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The heaviest online spending day of 2006: $667 million
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2006 US Retail Ecommerce Revenue: $102.1 billion
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2005 US Retail Ecommerce Revenue: $82.3 billion
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Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus year ago
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A majority (51%) of Americans will be shopping online this year because of the bad economy.
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A majority of Americans (53%) say they plan on shopping online because they don’t want to spend money on gas driving from store to store.
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