|
Numbering 19.6 million, the Urban Hustler consumer segment comprises just over one-fifth (21%) of consumers between the ages of 12-34.
|
|
|
Urban hustlers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion.
|
|
|
That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group.
|
|
|
Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month.
|
|
|
Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month.
|
|
|
One-fifth of the $90 billion spent goes toward clothing, shoes and accessories, with annual numbers totaling $17.4 billion.
|
|
|
They spend 2.5 times more each month on sneakers than non-urban consumers: close to $6 billion per year on the latest “kicks.”
|
|
|
Two-thirds of Urban Hustlers spend at least some money on fashion items like clothing and accessories monthly
|
|
|
Almost 40% of urban hustlers - vs. only 17% of non-urban consumers - spend money on sneakers each month.
|
|
|
More than half (54%) own a laptop, higher than the overall market.
|
|
|
Urban Hustlers are more likely than non-urban consumer to use cell phones frequently.
|
|
|
Urban consumers spend close to $9 billion yearly, or one-tenth of their total annual spending, on recreational activities.
|
|
|
22% of urban hustlers aspire to be like Bill Gates
|
|
|
6% of urban consumers aspire to be like P. Diddy
|
|
|
Nearly four in ten (39%) urban hustlers live in suburban areas
|
|
|
73%, or almost three-quarters, of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends.
|
|
|
39% of urban hustlers are white
|
|