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Internet Advertising / Online Advertising Revenue: $8.1 billion (2000), $7.13 billion (2001), $6.01 billion (2002), $7.27 billion (2003), $9.63 billion (2004), $12.54 billion (2005), $16.88 billion (2006), $21.21 billion (2007)
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Top 50 Companies make up 89% of all online advertising revenues in 2007
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% of 2007 Full-Year Online Advertising Revenues by Pricing Model: 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model
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% of 2006 Full-Year Online Advertising Revenues by Pricing Model: 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model
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% of 2007 Fourth-Quarter Online Advertising Revenues by Pricing Model: 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model
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% of 2006 Fourth-Quarter Online Advertising Revenues by Pricing Model: 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model
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U.S. Advertising Market / Media Comparisons in 2007: Newspaper Advertising - $48.6 billion, TV Distribution Advertising - $31.2 billion, Internet Advertising - $21.2 billion, TV Networks/Cable - $20.9 billion, Radio Advertising - $19.2 billion, Consumer Magazines - $13.8 billion, Trade Magazines - $11.1 billion, Outdoor Advertising - $7.5 billion
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US Total Online Advertising Spending (2008 - 2013): $23.6 billion (2008), $25.7 billion (2009), $28.5 billion (2010), $32.0 billion (2011), $37.0 billion (2012), $42.0 billion (2013)
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US Online Social Network Advertising Spending (2008 - 2013) as a % of Total Online Advertising Spending: 5% (2008), 5.0% (2009), 4.7% (2010), 4.4% (2011), 4.1% (2012), 3.9% (2013)
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MySpace % share of all US social networking ad spend in 2008: 50% or $585 million
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Facebook % share of all US social networking ad spend in 2008: 18% or $210 million
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Widgets and applications amount to an estimated 3% of the total US social networking ad spending in 2008.
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MySpace is expected to generate $630 million in revenue in 2009
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Facebook is expected to generate $230 million in revenue in 2009
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Widgets and applications are expected to generate $70 million in ad revenue in 2009
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US Online Advertising Spending Growth by Sponsorships, 2008-2013: 21.4% (2008), 18.2% (2009), 21.2% (2010), 24.6% (2011), 30.7% (2012), 21.3% (2013)
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US Online Advertising Spending Growth by Search, 2008-2013: 18.1% (2008), 14.3% (2009), 16.7% (2010), 19.7% (2011), 22.7% (2012), 16.7% (2013)
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US Online Advertising Spending Growth by Lead Generation, 2008-2013: 17.9% (2008), (12.9% (2009), 15.2% (2010), 20.9% (2011), 19.2% (2012), 16.3% (2013)
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US Online Advertising Spending Growth by Classifieds, 2008-2013: 11.7% (2008), 13.7% (2009), 16.7% (2010), 20.2% (2011), 21.8% (2012), 15.5% (2013)
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US Online Advertising Spending Growth by Rich media, 2008-2013: 18.7% (2008), 11.6% (2009), 17.5% (2010), 14.0% (2011), 20.1% (2012), 13.0% (2013)
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US Online Advertising Spending Growth by E-mail, 2008-2013: 11.6% (2008), 8.4% (2009), 14.3% (2010), 14.0% (2011), 12.2% (2012), 10.1% (2013)
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US Online Advertising Spending Growth by Display ads, 2008-2013: 16.9% (2008), 13.6% (2009), 15.8% (2010), 18.8% (2011), 15.7% (2012), 6.2% (2013)
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US Online Advertising Spending Growth by Total, 2008-2013: 17.4% (2008), 14.5% (2009), 17.5% (2010), 20.9% (2011), 23.5% (2012), 18.0% (2013)
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US Behaviorally Targeted Online Ad Spending (2006-2012): $350 million (2006), $525 million (2007), $775 million (2008), $1,110 million (2009), $1,700 million (2010) 2,700 million (2011), $4,400 million (2012)
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US Behaviorally Targeted Online Ad Spending Growth (2006-2012): 59.4% (2006), 50.0% (2007), 47.6% (2008), 41.9% (2009), 54.5% (2010), 58.5% (2011), 63.0% (2012)
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US Behaviorally Targeted % total online display ad spending (2006-2012): 7.2% (2006), 8.2% (2007), (9.5% (2008), 11.4%(2009), 14.8% (2010), 19.4% (2011), 23.4% (2012)
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US Behaviorally Targeted % total online ad spending (2006-2012): 2.1% (2006), 2.5% (2007), 3.0% (2008), 3.7% (2009), 4.9% (2010), 6.6% (2011), 8.6% (2012)
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US Total Online Advertising Spending 2006-2011: $16,900 million (2006), $21,400 million (2007), $27,500 million (2008), $32,500 million (2009), $37,500 million (2010), $42,000 million (2011)
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US Online Advertising Spending by Sponsorships, 2006-2011: $496 million (2006), $535 million (2007), $550 million (2008), $488 million (2009), $469 million (2010), $504 million (2011)
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US Online Advertising Spending by Search, 2006-2011: $6,799 million (2006), $8,624 million (2007), $11,000 million (2008), $12,935 million (2009), $14,906 million (2010), $16,590 million (2011)
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US Online Advertising Spending by Lead Generation, 2006-2011: $1,310 million (2006), $1,733 million (2007), $2,269 million (2008), $2,795 million (2009), $3,281 million (2010), $3,675 million (2011)
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US Online Advertising Spending by Classifieds, 2006-2011: $3,059 million (2006), $3,638 million (2007), $4,675 million (2008), $5,493 million (2009), $6,281 million (2010), $6,930 million (2011)
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US Online Advertising Spending by Rich media, 2006-2011: $1,192 million (2006), $$1,755 million (2007), $2,613 million (2008), $3,575 million (2009), $4,463 million (2010), $5,481 million (2011)
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US Online Advertising Spending by E-mail, 2006-2011: $338 million (2006), $428 million (2007), $481 million (2008), $553 million (2009), $600 million (2010), $630 million (2011)
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US Online Advertising Spending by Display ads, 2006-2011: $3,685 million (2006), $4,687 million (2007), $5,913 million (2008), $6,663 million (2009), $7,500 million (2010), $8,190 million (2011)
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US Search Advertising Spending 2001-2011: $299 million (2001), $927 million (2002), $2,543 million (2003), $3,850 million (2004), $5,142 million (2005), $6,799 million (2006), $8,624 million (2007), $11,000 million (2008), $12,935 million (2009), $14,906 million (2010), $16,590 million (2011)
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The average CPMs on ad networks ranged from 60 cents to $1.10, only 6% to 11% of the prices publishers could command when they sold inventory directly.
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CPMs for ad-network-sold ads are dropping, some by 50% year-over-year
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Even though it's getting less and less effective, click-through rates have now fallen to 0.1%. Mass, low-value impressions are getting cheaper, helping to maintain viability (except for the consumer who has to sit through millions of untargeted ad impressions a year).
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2008 Online Search Advertising Revenue: $10.691 billion (2008), $12.285 billion (2009), $13.880 billion (2010)
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70% of business decision makers said there are now too many advertising networks in the marketplace
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Online ad spending in the U.S., projected at $25.8 billion for 2010, will grow to $28.5 billion by next year, $32.6 billion by 2012, $36 billion by 2013, and $40.5 billion by 2014.
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90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights)
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The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights)
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The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy)
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Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy)
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More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy)
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84% of b2b companies are using some form of social media marketing. However, “best in class” companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs)
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90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider)
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It shouldn’t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider)
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Most “national” newspapers are still quite regional: the Chicago Tribune gets socially shared at above average levels only in Illinois, the Washington Post only in Virginia, D.C. and Maryland, and the New York Times only in a clump of northeastern states and Hawaii (though the Wall Street Journal is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Compost is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the rustbelt. (Forbes)
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Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost)
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Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost)
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