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US Online Social Network Advertising Spending (2008 - 2013): $1.175 billion (2008), $1.295 billion (2009), $1.335 billion (2010), $1.420 billion (2011), $1.515 billion (2012), $1.640 billion (2013)
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US-User Generated Content Consumers, 2007-2012: 94.1 million (2007), 100.8 million (2008), 108.1 million (2009), 115.5 million (2010), 122.9 million (2011), 130.1 million (2012)
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US % of internet users 2007-2012: 50% (2007), 52% (2008), 54% (2009), 56% (2010), 58% (2011), 60% (2012)
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US-User Generated Content Creators, 2007-2012: 77.1 million (2007), 83.0 million (2008), 89.2 million (2009), 95.7 million (2010), 102.1 million (2011), 108.5 million (2012)
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US % of internet users 2007-2012: 41.0% (2007), 42.8% (2008), 44.6% (2009), 46.4% (2010), 48.2% (2011), 50% (2012)
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US-User Generated Content Advertising Spending, 2007-2012: $162 million (2007), $278 million (2008), $391 million (2009), $519 million (2010), $657 million (2011), $824 million (2012)
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Percent of online ad spending attributed to social networks (2007-2012): 0.77% (2007), 1.07% (2008), 1.30% (2009), 1.48% (2010), 1.60% (2011), 1.62% (2012)
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US Online Social Network Advertising Spending 2006-2011: $350 million (2006), $920 million (2007), $1,560 million (2008), $2,020 million (2009), 2,400 million (2010), $2,700 million (2011)
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US % of Total Online Social Network Advertising Spending 2006-2011: 2.1% (2006), 4.3% (2007), 5.7% (2008), 6.2% (2009), 6.4% (2010-2011)
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US Web Widget and Application Advertising Spending 2007 & 2008: $15 million (2007) $40 million (2008)
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Percent of total social network ad spending: 1.6% (2007), 2.5% (2008)
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Top 10 Web Widget Audiences in the US, Ranked by Unique Viewers, November 2007: MySpace (57,747), Slide (39,213), Clearspring (39,159), RockYou (32,557), Photobucket (26,434) Google (19,436), BunnyHeroLabs (16,123), MusicPlaylist.us (15,844) MyPlaylist (15,586) Blingy Blob (14,964)
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% of total internet users November 2007: MySpace (31.7%), Slide (21.5%), Clearspring (21.5%), RockYou (17.9%), Photobucket (14.5%) Google (10.7%), BunnyHeroLabs (8.8%), MusicPlaylist.us (8.7%) MyPlaylist (8.5%) Blingy Blob (8.2%)
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US Online Percent Change in Social Network Advertising Spending 2007-2011: 163% (2007), 70% (2008), 29% (2009), 19% (2010) 13% (2012)
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US Online Social Network Advertising Spending by Type of Network (MySpace) 2007 & 2008: $510 million (2007), $850 million (2007)
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US Online Social Network Advertising Spending by Type of Network (Facebook) 2007 & 2008: $145 million (2007), $305 million (2008)
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US Online Social Network Advertising Spending by Type of Network (Niche Social Networks and marketer -sponsored social networks) 2007 & 2008: $75 million (2007), $150 million (2008)
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US Online Social Network Advertising Spending by Type of Network (Other general social network sites and portal-based social networks) 2007 & 2008: $190 million (2007), $255 million (2008)
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US vs. Rest of World Online Social Network Advertising Spending 2007 & 2011: US 75% Rest of World 25% (2007) US 65% Rest of World 35% (2011)
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Share of Social Network Advertising Revenues, Niche and marketer-sponsored sites: 8%
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Share of Social Network Advertising Revenues, MySpace: 58%
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Share of Social Network Advertising Revenues, Facebook: 14%
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Share of Social Network Advertising Revenues, Other: 20%
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105 million Americans contribute to social media
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Social networking has grown 93% since 2006
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7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ‘one to many' basis in a typical week
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54% of micro-bloggers post or "tweet" daily
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72% of micro-bloggers under age 18 post or "tweet" daily
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