|
25% of SMBs have no strategy and only 28% of small and 24% of medium businesses measure their ROI of social media activity (source: MarketingMag)
|
|
|
Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
|
|
|
83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience – compared with 49% of everyone else
|
|
|
80% of businesses use social media sites to monitor/extract information relating to competitors
|
|
|
Only 44% of customer questions on twitter are answered within 24 hours
|
|
|
56% of customer tweets to companies are being ignored (sources: AllTwitter, AllTwitter and AllTwitter)
|
|
|
55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites
|
|
|
Facebook is most popular site to share online purchases (55%), Twitter (22%), Pinterest (14%), Instagram (5%) and LinkedIn (3%)
|
|
|
59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purcahsed an item they saw on their news feed or a friend’s wall
|
|
|
79% of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behavior
|
|
|
64% of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item
|
|
|
when making online purchases, 66% of consumers prefer to purchase from a retailer’s online site, vs its app (Source: AllTwitter)
|
|
|
There are over 10 million social mentions of the Fortune 100 each month<
|
|
|
With Twitter generating the most amount of chatter
|
|
|
87% of the Fortune 100 now use social media – with twitter the most popular
|
|
|
Tweet volumes tripled in the last 12 months
|
|
|
75% of the Fortune 100 are on Facebook
|
|
|
Each corporate YouTube Channel averages 2million views
|
|
|
Fortune 100 Companies are creative multiple accounts per platform / per region
|
|
|
50% of Fortune 100 Companies have a Google+ Account
|
|
|
25% have a Pinterest Account (Source: Digital Buzz Blog)
|
|
|
Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter)
|
|
|
On average companies respond to only 30% of social media fans’ feedback (Source: Factbrowser)
|
|
|
By 2016 more than half of the dollars spent in US retail will be influenced by the web (Source:Forrester Research)
|
|
|
42% of employers say no to any use of social media in the workplace
|
|
|
40% of young workers rate access to social media at work abovereceiving a higher salary
|
|
|
53% of employers have a formal policy on social media
|
|
|
59% of media companies actively encourage their employees to use social media
|
|
|
71% of energy companies prohibit any use of social media at work
|
|
|
Over 50% of workers aged over 50 use social media every day at work (source: AllTwitter)
|
|
|
73% of Fortune 500 companies have a Twitter account
|
|
|
66% of Fortune 500 companies have a Facebook page (source: AllTwitter)
|
|
|
18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand discovered that Facebook (88.8 %), Twitter (66.4%) and YouTube (62.4%) were the social platforms of choice amongst all respondents.
|
|
|
LinkedIn (40%) finished fourth, ahead of blogs (39.2%) and Pinterest (20.8%), with Google+ being used by just 12.8% of Asian corporate marketers.(Source: AllTwitter)
|
|
|
94% of corporates use social media and 85% say it’s given their business more exposure
|
|
|
74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
|
|
|
61% of corporates still rate blogging overall, 23% of Fortune 500 companies actively maintain a corporate blog
|
|
|
76% of corporate marketers plan to increase their use of YouTube or other video marketing
|
|
|
65% of corporate marketers use social media to gain market intelligence (source: AllTwitter)
|
|
|
24% of the top 10,000 websites in the world use some form of official Facebook integration on their homepage (if standard links to Facebook Pages is included this jumps to 49%)
|
|
|
42% of the top 10,000 websites have some form of Twitter link on their homepage, just 4% use Twitter’s share button and only 10% utilize any official Twitter widgets
|
|
|
The Facebook Like button is used on 7% of the top 10,000 homepages
|
|
|
LinkedIn is featured on just 0.6% of the top 10k websites (0.3% using the LinkedIn share button) (source: AllTwitter)
|
|
|
People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it
|
|
|
People are 25% less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool
|
|
|
70% of brands ignore complaints on Twitter
|
|
|
83% of people who complained on Twitter loved the response from those companies that did make the effort
|
|
|
Only 26% of businesses regularly include a call to action in their tweets (source: AllTwitter)
|
|
|
42% of marketers believe Facebook is critical or important to their business (+75% since 2009)
|
|
|
62% of marketers say social media became more important to their marketing campaigns in the last six months
|
|
|
Social media has a 100% higher lead-to-close rate than outbound marketing
|
|
|
77% of B2C companies have acquired customers from Facebook vs 42% of B2B
|
|
|
Retail is the top industry that has acquired customers through Facebook (over 90%)
|
|
|
80% of US social network users prefer to connect to brands through Facebook
|
|
|
Brands have seen a 46% increase in user engagement with the new Timeline format in Facebook
|
|
|
Auto-posting to Facebook decreases likes and comments by 70% (Source: Hubspot)
|
|
|
Facebook is responsible for 86% of social referrals, Pinterest 11% and Twitter 3%
|
|
|
Facebook users generate 2.5 times more page views than Twitter and almost twice as many as Pinterest (FB 7, Pinterest 4.1, Twitter 2.7)
|
|
|
Conversion rates for Facebook traffic: 2.6%, Pinterest 0.9% and Twitter 1.1%
|
|
|
Average order value (AOV): FB $2.50, Pinterest $1.60, Twitter 80c (source: AllTwitter)
|
|
|
25% of Twitter users connect with a brand on the platform (over one third of these do so for discounts and promotions)
|
|
|
Over 25% of Twitter users would consider contacting a business via the platform
|
|
|
Over half of social networking users who share business-related content do so on Twitter (source:AllTwitter)
|
|
|
39% of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond. (Source:AllTwitter)
|
|
|
What do people want from brands on social media? ….
|
|
|
83% want deals and promotions
|
|
|
70% want rewards programs
|
|
|
58% want exclusive content
|
|
|
55% want feedback on new products (source: AllTwitter)
|
|
|
40 % of accounts and 8% of messages on social media sites are spam
|
|
|
91% of online adults use social media regularly
|
|
|
YouTube users watch more than 3 billion hours of video per month
|
|
|
About 1 in 3 blogger are moms/mums (had to cater to both our American and British/AU audience there J) (source: Hubspot)
|
|
|
There are more devices connected to the Internet than there are people on Earth (source: AllTwitter)
|
|
|
24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks
|
|
|
83% of people believe platforms like Twitter and Facebook help them make new friends
|
|
|
25% of people believe social networks have boosted their confidence
|
|
|
24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met
|
|
|
40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
|
|
|
Every minute of the day: 100,000 tweets are sent
|
|
|
Every minute of the day: 684,478 pieces of content are shared on Facebook
|
|
|
Every minute of the day: 2 million search queries are made on google
|
|
|
Every minute of the day: 48 hours of video are uploaded to YouTube
|
|
|
Every minute of the day: 47,000 apps are downloaded from the App Store
|
|
|
Every minute of the day: 3,600 photos are shared on Instagram
|
|
|
Every minute of the day: 571 websites are created
|
|
|
Every minute of the day: $272,000 is spent by consumers online (source: AllTwitter)
|
|
|
Internet users spend 22.5% of their online time social networking
|
|
|
The web contains more than 8 billion pages
|
|
|
There are more than 2.27 billion people online (doubled since 2007)
|
|
|
70% of adult social networkers shop online
|
|
|
53% of active adult social networkers follow a brand
|
|
|
80% of active internet users visit social networks and blogs (Source: AllTwitter)
|
|
|
Almost 8 new people come onto the internet every second
|
|
|
79% of online shoppers spend 50% of their online shopping time researching products
|
|
|
the average budget spent on blogs and social media has almost tripled in 3 years
|
|
|
57% of marketers acquired customers via blogging
|
|
|
44% acquired customers via Twitter
|
|
|
61% of global internet users research products online
|
|
|
US Internet users spend three times longer on social media and blogs than email=
|
|
|
social media use has increased 356% in the US since 2006
|
|
|
the average user spent only 3 minutes on Google+ in Jan 2012
|
|
|
65% of Pinterest’s traffic is from the US
|
|
|
there are 152 million blogs on the internet
|
|
|
companies that blog have 55% more website visitors
|
|
|
35% of consumer comments on Facebook Pages are compliments
|
|
|
93% of US adult Internet users are on Facebook
|
|
|
9/10 mobile searches lead to action – over half lead to purchase (source: Hubspot)
|
|
|
Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network
|
|
|
Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30m31s, Singapore 38m46s, United Kingdom 26m27s, France 21m53s, United States 20m46s, India 20m21s, Brazil 18m19s
|
|
|
Only 50% of Facebook users have more than 100 friends (source: AllTwitter)
|
|
|
There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)
|
|
|
An average of 3.2 billion likes and comments are posted every day
|
|
|
Facebook posted a 67 percent year-over-year mobile growth rate (543 million monthly active users on mobile).
|
|
|
The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google.
|
|
|
58% of users return to the site daily.
|
|
|
In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported areturn on investment of more than five times, while 70 percent had a return on investment greater than three times. (source: AllFacebook)
|
|
|
In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source:Marketing Science)
|
|
|
20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos)
|
|
|
We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source: AllFacebook)
|
|
|
Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source: AllTwitter)
|
|
|
27% of small and 34% of medium businesses are using social media for business (+10% Year on Year)
|
|
|
61% use LinkedIn as their primary professional networking site
|
|
|
81% of LinkedIn users belong to at least one group
|
|
|
42% of users update their LinkedIn profile information regularly
|
|
|
82% are aware there are ads on LinkedIn
|
|
|
60% of users have cliked on an ad
|
|
|
90% of users find the site to be useful
|
|
|
61% do not pay for a premium LinkedIn account (source:Socialtimes)
|
|
|
More than 50 million users over past 2 years
|
|
|
300 million pictures uploaded to Facebook a day (via Instagram)
|
|
|
Instagram gains one new user every second
|
|
|
One billion photos have been taken with the app
|
|
|
There are 58 photos uploaded eveyr minute
|
|
|
575 likes and 81 comments by Instragram users every second (source:Digital Buzz Blog)
|
|
|
Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks’ 950 million active users and probably over 2 billion registered users)
|
|
|
The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter users, good enough to finish well ahead of Brazil, Japan, the UK and Indonesia. (Source: AllTwitter)
|
|
|
There are over 1.3 million active Twitter users in Arab countries
|
|
|
Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of Bahrain at 4%, Qatar at 2%, the UAE at 2% and Saudi Arabia at 1%
|
|
|
Kuwait sent almost 60 million tweets in March (source: AllTwitter)
|
|
|
15% of online adults use Twitter
|
|
|
28% of black online internet users use Twitter
|
|
|
14% of Hispanic internet users are active on Twitter
|
|
|
12% of white internet users are active on Twitter
|
|
|
The 18-29 demographic is most represented on Twitter, at 29% of user base, ahead of those aged 30-49 (14%) and 50-64 (9%)
|
|
|
14% of online men use Twitter vs 15% of online women (source: AllTwitter)
|
|
|
Roughly 9% of US adult Internet users are on Twitte
|
|
|
The average Twitter user has 27 followers
|
|
|
25% of Twitter accounts have no followers
|
|
|
40% of Twitter accounts have never sent a single tweet
|
|
|
Only 18% of Twitter users tweet once or more a day
|
|
|
? of Twitter users are 25-34 years old
|
|
|
More than half of active Twitter users follow companies, brands or products on social networks
|
|
|
79% of US Twitter users are more like to recommend brands they follow
|
|
|
67% of US Twitter users are more likely to buy from brands they follow
|
|
|
57% of all companies that use social media for business use Twitter (Hubspot)
|
|
|
1 in 4 users location tag their Facebook posts each month
|
|
|
More than 20 million US users have their birthday and year included in their profile
|
|
|
An average user has 229 Facebook friends
|
|
|
16% of Pinterest accounts are connected to Twitter
|
|
|
50% of Facebook users check their security settings ever 2-3 months (source: AllTwitter)
|
|
|
Twitter users are 33% more likely to be Democrats
|
|
|
74% of Americans are unfamiliar with the concept of checking in to a location via mobile device
|
|
|
Only 3% of Americans have checked in to a location via a mobile device
|
|
|
From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%
|
|
|
56% of Americans have a profile on a social networking site, up from 52% just last year, and 48% in 2010
|
|
|
55% of Americans 45-54 have a profile on a social networking site
|
|
|
The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.
|
|
|
22% of Americans use social networking sites several times per day (12 million more Americans are using social networking many times daily)
|
|
|
In 2011, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions
|
|
|
In 2012, just 36% said that there was no influence
|
|
|
54% of Facebook members have used the social network via a phone.
|
|
|
33% of Facebook users use a phone as their primary way to access Facebook
|
|
|
53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook
|
|
|
76% of Twitter users now post status updates
|
|
|
In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode
|
|
|
By the end of 2012, more than 60% of Fortune 500 companies will "actively" engage customers with Facebook marketing, up from 20% in the fourth quarter of 2011
|
|
|
82% of the worlds online population is reached by social networking sites, representing 1.2 billion users around the world
|
|
|
LinkedIn boasts more than 150 million members, including executives from all 2011 Fortune 500 companies
|
|
|
Twitter has 140 million active users, who post a total of 340 million tweets every day
|
|
|
Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites
|
|
|
Only 25% of business-run social media accounts are defined by meaningful customer engagement and consistent content distribution
|
|
|
17% of customers have used social media in the past year to get a customer service response.
|
|
|
Most companies that use social media use Facebook or Twitter
|
|
|
Customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.
|
|
|
40% of the consumers who click the "like" button on a company's Facebook page do not think that their action should give that company the right to market to them via their News Feed
|
|
|
An average of 460,000 new Twitter Accounts are created every day
|
|
|
Over a third of online respondents who interact with brands on the Internet do so to complain
|
|
|
More than 20% of consumers use social media to seek information or to find deals or recommendations
|
|
|
Half of companies surveyed respond to comments, regardless of whether they're positive, negative, or neutral.
|
|
|
More than 25% of global companies have a closed wall on Facebook
|
|
|
55% of businesses ignore customer feedback provided over social media
|
|
|
60% of customers feel companies have generally improved their response times over social media channels
|
|
|
Global corporations are struggling to manage an average of 178 business-related social media accounts
|
|
|
Facebook has over 1 billion active users
|
|
|
86% of US online adults enage with social media
|
|
|
79% of European online adults engage with social media
|
|
|
68% of customers in the UK and 61% of customers in France believe that customer service departments should be responsible for social customer service
|
|
|
250 million photos are uploaded every day
|
|
|
20% of all page views on the web are on Facebook
|
|
|
425 million mobile users
|
|
|
100 billion connections
|
|
|
Zygna’s games revenue is currently 12% of Facebook’s total income
|
|
|
2.7 billion “likes” per day
|
|
|
57% of users are female
|
|
|
There are over 465 million accounts
|
|
|
175 million tweets a day
|
|
|
1 million accounts are added to Twitter every day
|
|
|
Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
|
|
|
Busiest event in Twitter’s history is now “Castle in the Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).
|
|
|
2 new members join every second
|
|
|
USA leads membership at more than 57 million, Europe has more than 34 million members
|
|
|
60% of its members live outside the USA
|
|
|
In 2011 there were 4.2 billion professionally oriented services on the LinkedIn platform
|
|
|
LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)
|
|
|
The fastest growing demographics are students and recent college graduates
|
|
|
Revenues for 2011 reached $522 million
|
|
|
LinkedIn is the 36th most visited website in the world
|
|
|
3rd most visited website according to Alexa
|
|
|
2 billion views per day
|
|
|
It handles 10% of the internet’s traffic
|
|
|
Average YouTube user spends 900 seconds per day
|
|
|
44% of YouTube’s users are aged between 12 and 34
|
|
|
Over 829,000 videos are uploaded every day
|
|
|
Average video duration is 2 minutes 46 seconds
|
|
|
Instagram reached the milestone of 1 million users in December 2010 (only 9 months after being founded and only 1 month after going live in the Apple “app” store)
|
|
|
In August 2011 Instagram users had uploaded 150 million photos
|
|
|
10 million users were using the app by September 2011
|
|
|
Version 2.0 released including high resolution photo capability
|
|
|
The release of the Android app version saw 1 million downloads in 1 day!
|
|
|
April 2012, Instagram reaches the new milestone of 30 million users
|
|
|
December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week
|
|
|
In January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+
|
|
|
Over 10.4 million registered users
|
|
|
Nearly 12 million monthly unique vistors
|
|
|
Most of the sites users are female
|
|
|
97% of the site’s Facebook “likes” are by females
|
|
|
It is the fastest site in history to break through the 10 million unique visitor mark
|
|
|
It was launched on June 28, 2011
|
|
|
Google+ reached 10 million users by July 14, 2011
|
|
|
67% of Google+ users are male
|
|
|
Google “+1″ button is served more than 5 billion times daily
|
|
|
It is gaining 625,000 users per day
|
|
|
In less than one day the Google+ iPhone app became the most popular free application in the Apple App store
|
|
|
The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. (Marketingeasy)
|
|
|
B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
|
|
|
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
|
|
|
The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
|
|
|
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
|
|
|
One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
|
|
|
“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
|
|
|
As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs)
|
|
|
Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)
|
|
|
Want more registrations on your website? Consider offering a social login (i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login):
|
|
|
86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa)
|
|
|
77% responded that social login is “a good solution that should be offered.” (MarketingSherpa)
|
|
|
21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)
|
|
|
Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)
|
|
|
SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy)
|
|
|
B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
|
|
|
Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)
|
|
|
95% of Facebook wall posts are not answered by brands. (Mindjumpers)
|
|
|
Though Facebook continues to add users, U.S. members are becoming less active there. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” (MediaPost)
|
|
|
70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia. (Jeff Bullas)
|
|
|
Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)
|
|
|
Facebook marketing is a specialized skill. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. (Mack Collier)
|
|
|
52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” (SMI)
|
|
|
There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers)
|
|
|
34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)
|
|
|
40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers)
|
|
|
92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers)
|
|
|
Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)
|
|
|
55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas)
|
|
|
77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas)
|
|
|
Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) and $500-$1,500 per month for ongoing management (dependent on level of activity and amount of content). (Mack Collier)
|
|
|
Google’s search engine is used by 85% of global Internet users every month. (MediaPost)
|
|
|
Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)
|
|
|
The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas)
|
|
|
83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost)
|
|
|
But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares)
|
|
|
22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. (MediaPost)
|
|
|
Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares)
|
|
|
Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas)
|
|
|
The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)
|
|
|
On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter)
|
|
|
Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age)
|
|
|
91% of today’s online adults use social media regularly.
|
|
|
Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter.
|
|