Internet Advertising / Online Advertising Revenue: $8.1 billion (2000), $7.13 billion (2001), $6.01 billion (2002), $7.27 billion (2003), $9.63 billion (2004), $12.54 billion (2005), $16.88 billion (2006), $21.21 billion (2007)

Stat Category:

Online Advertising Stats (click here for all stats in this category)

Description:

No Description

Years / Period:

2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008

Stat Source:

PriceWaterhouseCoopers LLC

Publisher (site that mentioned this stat):

Internet Advertising Bureau (IAB)

Stat Tags:

online advertising, internet advertising, revenue, ad spend,

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News / Press / Blogs Mentioning This Stat

Date	Headline	View Story
12/18/2008 12:00:00 AM	Online Video Goes Global	View Story

Related Stats / Figures

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Top 50 Companies make up 89% of all online advertising revenues in 2007	More Info
% of 2007 Full-Year Online Advertising Revenues by Pricing Model: 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model	More Info
% of 2006 Full-Year Online Advertising Revenues by Pricing Model: 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model	More Info
% of 2007 Fourth-Quarter Online Advertising Revenues by Pricing Model: 45% CPM Pricing Model, 51% Performance Pricing Model, 4% Hybrid Pricing Model	More Info
% of 2006 Fourth-Quarter Online Advertising Revenues by Pricing Model: 48% CPM Pricing Model, 47% Performance Pricing Model, 5% Hybrid Pricing Model	More Info
US Total Online Advertising Spending (2008 - 2013): $23.6 billion (2008), $25.7 billion (2009), $28.5 billion (2010), $32.0 billion (2011), $37.0 billion (2012), $42.0 billion (2013)	More Info
US Online Advertising Spending Growth by Total, 2008-2013: 17.4% (2008), 14.5% (2009), 17.5% (2010), 20.9% (2011), 23.5% (2012), 18.0% (2013)	More Info

Market Research Reports Mentioning / Related to this Stat / Figure

Report Name	Publisher Creator	More Info
Local Online Media: From Advertising to Action	Online Publishers Association	More Info
Search Marketing Trends:Back to Basics	eMarketer	More Info
Retail E-Mail: Online Marketing Strategies	eMarketer	More Info
Search Ad Spending: Reactions to a Recession	eMarketer	More Info
UK Online Ad Spending	eMarketer	More Info
Behavioral Targeting Attitudes: The Privacy Issues	eMarketer	More Info
Behavioral Targeting: Marketing Trends	eMarketer	More Info
Online Advertising in China: The Olympic Year	eMarketer	More Info
User-Generated Content: In Pursuit of Ad Dollars	eMarketer	More Info
US Online Advertising: Resilient in a Rough Economy	eMarketer	More Info
UK Online Advertising: Reaching Maturity	eMarketer	More Info
Search Engine Marketing: User and Spending Trends	eMarketer	More Info
Local Online Media: From Advertising to Action	Online Publishers Association	More Info
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites	Online Publishers Association	More Info
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2	Online Publishers Association	More Info
OPA Research: Online Content: Attracting the Most Valuable Buyers	Online Publishers Association	More Info
OPA Audience Affinity Study: Web Site Affinity Key Driver of Advertising Performance	Online Publishers Association	More Info
OPA Audience Affinity Study: Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising	Online Publishers Association	More Info
OPA White Paper: Assessing the Value of Loyal Audiences	Online Publishers Association	More Info
OPA White Paper: Internet Metrics: The Loyal Audience	Online Publishers Association	More Info
OPA TV/Online Media Mix Study: Online Advertising Creates Synergy with TV Campaigns	Online Publishers Association	More Info
The comScore 2008 Digital Year in Review	comScore	More Info
2009 Outlook: Local Interactive Advertising (For Pay)	Borrell Associates	More Info
IAB Internet Advertising Revenue Report	IAB/PwC	More Info
Measuring ROI Beyond the Last Ad	Atlas	More Info
Video Advertising Online: Spending and Pricing (For Pay)	eMarketer	More Info
2008 Online Advertising Deals Report (For Pay)	ContentNext Media	More Info
VSS Communications Industry Forecast 2008-2012 (For Pay)	Veronis Suhler Stevenson	More Info
Say Goodbye to Yellow Pages (For Pay)	Borrell Associates	More Info
Annual Advertising and Marketing Study 2008 (For Pay)	Outsell	More Info
Insider’s Report: Robert Coen Presentation on Advertising Expenditures	MAGNA	More Info
Emerging Media Forecast	MAGNA	More Info
Understanding the True Value of Multi-Platform Advertising	IMMI	More Info
Global Entertainment and Media Forecast: 2008-2012 (For Pay)	PriceWaterhouseCoopers	More Info
What Local Media Web Sites Earn (For Pay)	Borrell Associates	More Info
IAB Internet Advertising Revenue Report	IAB/PwC	More Info
Online Promotions: The Big Shift (For Pay)	Borrell Associates	More Info
2008 Online Advertising Handbook & Benchmarks (Executive Summary)	MarketingSherpa	More Info
Branded Entertainment Marketing Forecast 2008-2012 (For Pay)	PQ Media	More Info
2008 Digital Outlook Report	avenue a\|razorfish	More Info
2008 Outlook: Online Political Advertising (For Pay)	Borrell Associates	More Info
Emerging Media Advertising: Sources of Revenue	MAGNA Global	More Info
2008 Outlook: Local Online Advertising (For Pay)	Borrell Associates	More Info
US Interactive Marketing Forecast, 2007 to 2012 (For Pay)	Forrester	More Info
IAB Internet Advertising Report Q2 & H1 2007	IAB/PwC	More Info
Online Advertisers Start to Think Locally	eMarketer	More Info
VSS Communications Industry Forecast 2007-2011 (For Pay)	eMarketer	More Info
100 Leading National Advertisers	Advertising Age	More Info
Word-of-Mouth Marketing: Winning Friends & Influencing Customers	eMarketer	More Info
The New Frontier: Local Online Video Advertising (For Pay)	Borrell Associates	More Info
ZenithOptimedia Advertising Expenditure Forecast	ZenithOptimedia	More Info
All Online Video Ads Are Not Created Equal	Dynamic Logic	More Info
Advertising Industry and New Media Trends	American Advertising Federation	More Info
US Online Advertising Forecast	Jupiter Research	More Info
100 Leading Media Companies Report	Advertising Age	More Info
Negotiating the media divide	IBM	More Info
The 2012 Digital Marketer: Benchmark and Trend Report	Experian	More Info

Statistics Summary