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79% of consumers said that music encourages them to stay longer in stores and spend more.
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20% of the store customers said music has encouraged them to spend more time in a store
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More than nine out of every 10 U.S. shoppers age 18 or older visited a grocery store at last once during the week.
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Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
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Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week.
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Sixty-seven percent of shoppers in the 18-49 demographic recall having heard music playing in a grocery store or drugstore.
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Forty-six percent of these shoppers say they heard music during their most recent shopping trip.
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Women compose 71% of the shoppers who recall hearing retail audio during their most recent trip to the grocery store or drugstore.
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Sixty-seven percent of the shoppers who recall hearing music during their most recent shopping trip identified the music as being programmed specifically for the grocery store or drugstore—as opposed to hearing a local radio station.
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Close to one in five of all U.S. shoppers 18+ recall having heard commercials or promotional announcements while shopping in a grocery store or drugstore.
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Women account for two-thirds of the shoppers who recall hearing retail audio advertisements.
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Fifty-four percent of the shoppers who recall hearing retail audio during their most recent shopping trip also recall hearing commercials or promotional announcements.
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Ninety-four percent of the shoppers who recall hearing retail audio commercials say the ads were for sale items available in the grocery store or drugstore.
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Seventy-two percent of shoppers recall hearing promotions for in-store items that were not necessarily on sale.
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Seventy percent of shoppers who recall hearing retail audio advertisements find the commercials and announcements to be very or somewhat helpful to their shopping experience.
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Fiftyseven percent of shoppers feel that it is acceptable for retail audio to carry commercials.
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Twenty-five percent of U.S. shoppers age 18+ believe that their grocery store and drugstore purchases would be influenced by commercials and promotional announcements heard within the grocery store or drugstore.
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Forty-one percent of shoppers who recall hearing retail audio advertisements made a purchase they were not planning on making after hearing a commercial or announcement about the product in the grocery store or drugstore.
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Thirty-seven percent of shoppers who recall hearing retail audio advertisements purchased a brand different from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.
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