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Numbering 19.6 million, the Urban Hustler consumer segment comprises just over one-fifth (21%) of consumers between the ages of 12-34.
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Urban hustlers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion.
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That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group.
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Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month.
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Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month.
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One-fifth of the $90 billion spent goes toward clothing, shoes and accessories, with annual numbers totaling $17.4 billion.
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They spend 2.5 times more each month on sneakers than non-urban consumers: close to $6 billion per year on the latest “kicks.”
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Two-thirds of Urban Hustlers spend at least some money on fashion items like clothing and accessories monthly
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Almost 40% of urban hustlers - vs. only 17% of non-urban consumers - spend money on sneakers each month.
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More than half (54%) own a laptop, higher than the overall market.
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Urban Hustlers are more likely than non-urban consumer to use cell phones frequently.
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Urban consumers spend close to $9 billion yearly, or one-tenth of their total annual spending, on recreational activities.
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6% of urban consumers aspire to be like P. Diddy
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Nearly four in ten (39%) urban hustlers live in suburban areas
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73%, or almost three-quarters, of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends.
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39% of urban hustlers are white
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