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Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages being classified as commercial, or marketing, messages.
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Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)
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1.08 of the world’s 4 billion mobile phones are smartphones
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Apple and Android represent more than 75% of the smartphone market
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7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
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29% of mobile users are open to scanning a mobile tag to get coupons
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39% of instances where a consumer walks out of a store without buying were influenced by smartphones
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91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)
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Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
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QR code scans increased 300% in 2011 compared to 2010
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The average tablet user spends 13.9 hours per week with the device
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73% of smartphone owners access social networks through apps at least once per day (Source:Hubspot)
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There was 103% growth in website traffic from smartphones from 2011-2012
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US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source:Hubspot)
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There are currently 6 Billion mobile subscribers worldwide
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This equals 87% of the world’s population
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China and India account for 30% of this growth
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There are over 1.2 Billion people accessing the web from their mobiles
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Over 300,000 apps have been developed in the past 3 year
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Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)
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Watching video on computers has become as common as watching video on television among online consumers
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Mobile video is prominent in Asia-Pacific and Middle East/Africa where 74% and 72% of online consumers respectively watch video on mobile at least once a month (and at almost 40% say they do at least once a day) (source: Nielsen)
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38% of North Americans watch mobile video once a month
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90% of people move between devices to accomplish a goal.
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38% of our daily media interactions are on smartphones
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On average, we spend 4.4 hours of our leisure time in front of screens each day.
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54% of smartphone use is motivated by communication, and 33% by entertainment.
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60% of smartphone use occurs at home, while 40% occurs out of the home.
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80% of searches conducted on a smartphone are spontaneous.
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59% of smartphone shopping is done at home, while 41% is done out of the home
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30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)
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4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
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One-third of smartphones globally use the Android OS. (MediaPost)
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The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia)
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Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia)
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While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine)
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Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights)
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Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity)
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28% of smartphone owners watch video on their phone in a typical month.
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