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US Online Social Network Advertising Spending (2008 - 2013): $1.175 billion (2008), $1.295 billion (2009), $1.335 billion (2010), $1.420 billion (2011), $1.515 billion (2012), $1.640 billion (2013)
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US Online Social Network Advertising Spending (2008 - 2013) as a % of Total Online Advertising Spending: 5% (2008), 5.0% (2009), 4.7% (2010), 4.4% (2011), 4.1% (2012), 3.9% (2013)
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MySpace % share of all US social networking ad spend in 2008: 50% or $585 million
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Facebook % share of all US social networking ad spend in 2008: 18% or $210 million
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Widgets and applications amount to an estimated 3% of the total US social networking ad spending in 2008.
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MySpace is expected to generate $630 million in revenue in 2009
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Facebook is expected to generate $230 million in revenue in 2009
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Widgets and applications are expected to generate $70 million in ad revenue in 2009
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US-User Generated Content Advertising Spending, 2007-2012: $162 million (2007), $278 million (2008), $391 million (2009), $519 million (2010), $657 million (2011), $824 million (2012)
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Percent of online ad spending attributed to social networks (2007-2012): 0.77% (2007), 1.07% (2008), 1.30% (2009), 1.48% (2010), 1.60% (2011), 1.62% (2012)
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US Online Social Network Advertising Spending 2006-2011: $350 million (2006), $920 million (2007), $1,560 million (2008), $2,020 million (2009), 2,400 million (2010), $2,700 million (2011)
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US Total Online Advertising Spending 2006-2011: $16,900 million (2006), $21,400 million (2007), $27,500 million (2008), $32,500 million (2009), $37,500 million (2010), $42,000 million (2011)
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US % of Total Online Social Network Advertising Spending 2006-2011: 2.1% (2006), 4.3% (2007), 5.7% (2008), 6.2% (2009), 6.4% (2010-2011)
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Percent of total social network ad spending: 1.6% (2007), 2.5% (2008)
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US Online Percent Change in Social Network Advertising Spending 2007-2011: 163% (2007), 70% (2008), 29% (2009), 19% (2010) 13% (2012)
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US Online Social Network Advertising Spending by Type of Network (MySpace) 2007 & 2008: $510 million (2007), $850 million (2007)
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US Online Social Network Advertising Spending by Type of Network (Facebook) 2007 & 2008: $145 million (2007), $305 million (2008)
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US Online Social Network Advertising Spending by Type of Network (Niche Social Networks and marketer -sponsored social networks) 2007 & 2008: $75 million (2007), $150 million (2008)
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US vs. Rest of World Online Social Network Advertising Spending 2007 & 2011: US 75% Rest of World 25% (2007) US 65% Rest of World 35% (2011)
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Share of Social Network Advertising Revenues, Niche and marketer-sponsored sites: 8%
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Share of Social Network Advertising Revenues, MySpace: 58%
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Share of Social Network Advertising Revenues, Facebook: 14%
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Share of Social Network Advertising Revenues, Other: 20%
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