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Detailed Information About This Statistic / Trend

43% of retailers have reviews - double in one year.


Stat Category:

eCommerce Stats (click here for all stats in this category)

Description:

Marketer Demand for Ratings and Reviews

Years / Period:

2007

Stat Source:

Marketing Sherpa, February 2007 Link to This Site

Publisher (site that mentioned this stat):

Bazaar Voice Link to This Site

Stat Tags:

recommendations, user reviews, ratings, product research,

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News / Press / Blogs Mentioning This Stat

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Related Stats / Figures

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79% of online UK retailers surveyed reported that the main benefit of consumer-generated rating and reviews was that they improved site conversion rates
More Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-generated content."
More Info
76% of US retailers said user-generated content would have a greater impact on their marketing goals in the near future.
More Info
Of merchants who adopt customer reviews, 58% said improving customer experience was the most important reason for adding reviews to their sites, followed by building customer loyalty (47%), driving sales (42%), and maintaining a competitive advantage (37%).
More Info
By 2020, 84% of marketers agree that building customer trust will become marketing's primary objective, and 82% agree that collaboration with customers will prevail over marketing.
More Info
11% of retailers reported a 20% or more overall increase in conversions as a result of adding reviews to their sites, 21% reported an 11% to 20% increase and 5% reported a 1% to 10% increase.
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81% of marketers surveyed say that their social media spending will meet or exceed their traditional advertising spending within the next 5 years.
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56% of UK website owners say that user-generated content lifts conversion levels; 77% say it increases traffic; and 42% say it increases the average spend on site.
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Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96% of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
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Market Research Reports Mentioning / Related to this Stat / Figure


Report Name Publisher Creator
More Info
Retail E-Mail: Online Marketing Strategies   eMarketer Link to This Site
More Info Link to This Site
Canada B2C E-Commerce: A Work in Progress   eMarketer Link to This Site
More Info Link to This Site
Retail E-Commerce Update   eMarketer Link to This Site
More Info Link to This Site
Online Holiday Shopping 2008 Preview   eMarketer Link to This Site
More Info Link to This Site
The Customer Shopping Experience Online   eMarketer Link to This Site
More Info Link to This Site
UK B2C E-Commerce: Continued Growth in Tricky Times   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing on Social Networks: Engaging the Business Audience   eMarketer Link to This Site
More Info Link to This Site
US Retail E-Commerce: Slower But Still Steady Growth   eMarketer Link to This Site
More Info Link to This Site
Moms Online: Browsing, Researching, Buying   eMarketer Link to This Site
More Info Link to This Site
Multi-Channel Retailing   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing Online: Business Meets Social Media   eMarketer Link to This Site
More Info Link to This Site
The Internet and Consumer Choice   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Online Shopping   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2002   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Getting Serious Online: As Americans Gain Experience, They Pursue More Serious Activities   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2001   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Dot-gov Goes Retail   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Holidays Online 2000   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Internet's Role in the Modern Purchase Process   DoubleClick Link to This Site
More Info Link to This Site
Holiday Online Shopping Report: 2006-2007   Atlas Institute Link to This Site
More Info Link to This Site
Pre-Shop Customer Reviews Important to Online Customers   Nielsen Online Link to This Site
More Info Link to This Site
How Shoppers Decide: Impact of Online & Traditional Resources (For Pay)   Netpop Link to This Site
More Info Link to This Site
Who Do You Trust (When Buying a Car)?   MediaPost Link to This Site
More Info Link to This Site
2012 Holiday and the Economy  SOASTA Link to This Site
More Info Link to This Site
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