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Detailed Information About This Statistic / Trend

42% of 1,179 online consumers surveyed have left a site without purchasing multiple products because they couldn't get a question answered about one of the products in their shopping cart


Stat Category:

eCommerce Stats (click here for all stats in this category)

Description:

Consumer Demand for Ask & Answerâ„¢

Years / Period:

2007

Stat Source:

JupiterResearch, September 2007 Link to This Site

Publisher (site that mentioned this stat):

Bazaar Voice Link to This Site

Stat Tags:

customer service, online shoppers, questions, assistance,

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News / Press / Blogs Mentioning This Stat

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Related Stats / Figures

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76% of online shoppers surveyed report that content is insufficient to complete research or purchase online "always, most often or some of the time."
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Online businesses lose as many as 67% of consumers due to a lack of online product information.
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83% of online shoppers would make purchases if sites offered increased interactive elements.
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One in four (24.5%) shoppers said they left a store because of a lack of assistance.
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90% of UK shoppers surveyed said they wish they could communicate directly with businesses - using live chat, forums or call-me-back facilities - via their websites; one in three require it from the UK businesses they currently use.
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42% of consumers said they prefer being able to find the answers they need online on their own if they had a question or wanted help while shopping online.
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The share of traffic to question-and-answer Web sites has more than doubled from 2007 to 2008
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Yahoo Answers had 25.3 million visits in February 2008
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68% of consumers trust "people like me" first for product advice.
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41% decided not to make a planned purchase because they couldn't readily find a piece of information about the product or service.
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Conversion rates nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating.
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Market Research Reports Mentioning / Related to this Stat / Figure


Report Name Publisher Creator
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Retail E-Mail: Online Marketing Strategies   eMarketer Link to This Site
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Canada B2C E-Commerce: A Work in Progress   eMarketer Link to This Site
More Info Link to This Site
Retail E-Commerce Update   eMarketer Link to This Site
More Info Link to This Site
Online Holiday Shopping 2008 Preview   eMarketer Link to This Site
More Info Link to This Site
The Customer Shopping Experience Online   eMarketer Link to This Site
More Info Link to This Site
UK B2C E-Commerce: Continued Growth in Tricky Times   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing on Social Networks: Engaging the Business Audience   eMarketer Link to This Site
More Info Link to This Site
US Retail E-Commerce: Slower But Still Steady Growth   eMarketer Link to This Site
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Moms Online: Browsing, Researching, Buying   eMarketer Link to This Site
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Multi-Channel Retailing   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing Online: Business Meets Social Media   eMarketer Link to This Site
More Info Link to This Site
The Internet and Consumer Choice   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Online Shopping   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2002   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Getting Serious Online: As Americans Gain Experience, They Pursue More Serious Activities   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2001   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Dot-gov Goes Retail   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Holidays Online 2000   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Internet's Role in the Modern Purchase Process   DoubleClick Link to This Site
More Info Link to This Site
Holiday Online Shopping Report: 2006-2007   Atlas Institute Link to This Site
More Info Link to This Site
Pre-Shop Customer Reviews Important to Online Customers   Nielsen Online Link to This Site
More Info Link to This Site
How Shoppers Decide: Impact of Online & Traditional Resources (For Pay)   Netpop Link to This Site
More Info Link to This Site
Who Do You Trust (When Buying a Car)?   MediaPost Link to This Site
More Info Link to This Site
2012 Holiday and the Economy  SOASTA Link to This Site
More Info Link to This Site
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