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Detailed Information About This Statistic / Trend

Shoppers who browsed the site's "Top Rated Products" page, which features products rated most highly by customers, had a 49% higher conversion rate than the site average and 63% more per order than other site shoppers.


Stat Category:

eCommerce Stats (click here for all stats in this category)

Description:

Conversion Results

Years / Period:

2007

Stat Source:

PETCO, June 2007 Link to This Site

Publisher (site that mentioned this stat):

Bazaar Voice Link to This Site

Stat Tags:

conversion rate, recommendations, user reviews, ratings, product research,

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News / Press / Blogs Mentioning This Stat

Date Headline
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No news listed for this stat

Related Stats / Figures

Headline
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79% of online UK retailers surveyed reported that the main benefit of consumer-generated rating and reviews was that they improved site conversion rates.
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Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch.
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Shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products.
More Info
Giving shoppers the ability to sort products within a category by customer rating led to a sales increase of 41% per unique visitor.
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Market Research Reports Mentioning / Related to this Stat / Figure


Report Name Publisher Creator
More Info
Retail E-Mail: Online Marketing Strategies   eMarketer Link to This Site
More Info Link to This Site
Canada B2C E-Commerce: A Work in Progress   eMarketer Link to This Site
More Info Link to This Site
Retail E-Commerce Update   eMarketer Link to This Site
More Info Link to This Site
Online Holiday Shopping 2008 Preview   eMarketer Link to This Site
More Info Link to This Site
The Customer Shopping Experience Online   eMarketer Link to This Site
More Info Link to This Site
UK B2C E-Commerce: Continued Growth in Tricky Times   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing on Social Networks: Engaging the Business Audience   eMarketer Link to This Site
More Info Link to This Site
US Retail E-Commerce: Slower But Still Steady Growth   eMarketer Link to This Site
More Info Link to This Site
Moms Online: Browsing, Researching, Buying   eMarketer Link to This Site
More Info Link to This Site
Multi-Channel Retailing   eMarketer Link to This Site
More Info Link to This Site
B2B Marketing Online: Business Meets Social Media   eMarketer Link to This Site
More Info Link to This Site
The Internet and Consumer Choice   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Online Shopping   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2002   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Getting Serious Online: As Americans Gain Experience, They Pursue More Serious Activities   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Holidays Online 2001   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
Dot-gov Goes Retail   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Holidays Online 2000   Pew Internet and American Life Project Link to This Site
More Info Link to This Site
The Internet's Role in the Modern Purchase Process   DoubleClick Link to This Site
More Info Link to This Site
Holiday Online Shopping Report: 2006-2007   Atlas Institute Link to This Site
More Info Link to This Site
Pre-Shop Customer Reviews Important to Online Customers   Nielsen Online Link to This Site
More Info Link to This Site
How Shoppers Decide: Impact of Online & Traditional Resources (For Pay)   Netpop Link to This Site
More Info Link to This Site
Who Do You Trust (When Buying a Car)?   MediaPost Link to This Site
More Info Link to This Site
2012 Holiday and the Economy  SOASTA Link to This Site
More Info Link to This Site
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