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Sixty-five percent of American households play computer or video games.
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The average game player is 35 years old and has been playing games for 13 years.
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The average age of the most frequent game purchaser is 40 years old.
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Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent).
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In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999.
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Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.
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Eighty-five percent of all games sold in 2007 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+.
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Ninety-four percent of game players under the age of 18 report that their parents are present when they purchase or rent games.
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Sixty-three percent of parents believe games are a positive part of their children’s lives.
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The average game player age 35.
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25% under 18 yrs, 49% 18-49yrs, 26% 50+ yrs
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65% of American households play computer or video games
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40% female, 60% male
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The average age of the most frequent game purchaser is 40
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Women age 18 or older represent a significantly greater portion of the game-playing population (33%)
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Boys age 17 or younger (18%)
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13 is the average number of years adult gamers have been playing computer or video games
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59% (2008), 56% (2007), 51% (2006) of gamers played with others
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38% of homes in America have a video game console
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94% of the time parents are present at the time games are purchased or rented.
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63% of parents believe games are a positive part of their children’s lives.
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83% of the time children receive their parents permission before purchasing or renting a game.
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Parents report always or sometimes monitoring the games their children play 88% of the time.
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72% (It’s Fun For The Entire Family), 71% (Because They’re Asked To), 66% (It’s A Good Opportunity To Socialize With The Child), 50% (It’s A Good Opportunity To Monitor Game Content)
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75% of parents believe that the parental controls available in all new video game consoles are useful.
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80% of parents place time limits on video game playing.
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72% of parents place time limits on Internet usage.
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65% of parents place time limits on movie viewing.
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Gender breakdown of those who play games online: 56% (male), 44% (female)
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22% of most frequent game players say they pay to play online games.
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11% (Persistent Multi-Player Universe), 14% (Downloadable games such as Bejewled), 16% (Action/Sports/Strategy/Role Play), 47% (Puzzle/Board/GameShow/Trivia/Card), 12% (Other)
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36% of heads of households report they play games on wireless devices such as a cell phone or PDA, up from 20% in 2002
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41% of Americans have purchased or plan to purchase one or more games in 2008
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The entertainment software industry stimulates complementary product purchases of roughly $6.1 billion a year.
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