The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.



Stat: The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: BusinessWeek

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Membership of loyalty schemes is more popular in general among women than men (72% of w... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
32.3% of consumers said the recession has made their participation in retail rewards pr... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
85% of loyalty program members haven?t heard a single word since the day they signed up. See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) See Full Stat Info
Women (62 percent) are significantly more likely to belong to a store or membership loy... See Full Stat Info
Reward redemption among the top nine airlines rose last year but only 8 percent of all ... See Full Stat Info
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
US financial services rewards programs has reached 422.0 million, a 77% increase since ... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
Over half (50.7 per cent) of US supermarkets now offer savings through frequent shopper... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and... See Full Stat Info
More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a f... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
The total U.S. consumer membership in loyalty-marketing programs today is more than 1 b... See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group of stores. ... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info


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