Leading influencer of product purchases



Stat: Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia.

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,viral marketing recommendations,viral marketing,word of mouth recommendations,viral marketing,word of mouth,reviews recommendations,viral marketing,word of mouth,reviews,friends recommendations,viral marketing,word of mouth,reviews,friends,family

Years: 2008

Stat Source: AdAge, April, 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Person like me still most trusted source for information about a company and, therefore... See Full Stat Info
US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 2... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
The ability to refine site search results by customer rating led to 22% more sales per ... See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
2006 US Retail Ecommerce Revenue: $102.1 billion See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$ See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
More than three-quarters of review users in nearly every category reported that the rev... See Full Stat Info
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
74% agree-including 14% who strongly agree-that they choose companies and brands based ... See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
Of merchants who adopt customer reviews, 58% said improving customer experience was the... See Full Stat Info
Online consumers are becoming precision shoppers. For every $1 in online sales, the Int... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back