Leading influencer of product purchases


Stat: Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia.

Stat Categories: Ecommerce Stats

Tags: recommendations,viral marketing,word of mouth,reviews,friends,family

Years: 2008

Stat Source: AdAge, April, 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None

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Stat Data / Info Details
Giving shoppers the ability to sort products within a category by customer rating led to a sales increase of 41% per unique visitor. See Full Stat Info
41% decided not to make a planned purchase because they couldn't readily find a piece of information about the product or service. See Full Stat Info
19% of US online adults post ratings and reviews at least once a month. See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their online shopping experience, 88% said those reviews either were, or would be positive. See Full Stat Info
74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows. See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "everyday grocery products," and 63% said they had done so for health and beauty products. See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 million (2009), 129.6 million (2010), 135.4% (2011) 141.0 million (2012) See Full Stat Info
76% of US retailers said user-generated content would have a greater impact on their marketing goals in the near future. See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result of a recommendation, compared to 52 per cent of non-social networkers. See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus year ago See Full Stat Info
US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion (2004), 19.7 billion (2005), 24.7 billion (2007), 32.1 billion (2008) See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
Consumer recommendations are the most credible form of advertising among 78% of the study's respondents. See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
US Retail E-Commerce Holiday Season % change 2003-2008: 24.6% (2004), 23.0 % (2005), 23.4% (2006), 19.6% (2007), 10.0% (2008) See Full Stat Info
Consumers say that word of mouth is still the number one influencer in their apparel (34.3%) and electronics (44.4%) purchases See Full Stat Info
90% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store. See Full Stat Info
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A majority of Americans (53%) say they plan on shopping online because they don?t want to spend money on gas driving from store to store. See Full Stat Info
67% of UK consumers research products via the Internet before shopping in a store. See Full Stat Info
Person like me still most trusted source for information about a company and, therefore, products. See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96% of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion. See Full Stat Info
When asked what sources of information they are "very likely" to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%). See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. See Full Stat Info
84% of consumers earning more than $150,000 annually visit sites where customers review and rate products and services including restaurants. See Full Stat Info

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