Leading influencer of product purchases



Stat: Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia.

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,viral marketing recommendations,viral marketing,word of mouth recommendations,viral marketing,word of mouth,reviews recommendations,viral marketing,word of mouth,reviews,friends recommendations,viral marketing,word of mouth,reviews,friends,family

Years: 2008

Stat Source: AdAge, April, 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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