Importance of user reviews relative to personal advice from a friend as the driver of purchase decisions
Stat: Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews.
Stat Categories: Ecommerce Stats
Tags: reviews reviews,personal advice reviews,personal advice,friend reviews,personal advice,friend,purchase decision reviews,personal advice,friend,purchase decision,user reviews
Years: 2008
Stat Source: Web users and web community, Rubicon Consulting, Inc. October 2008 
Publisher (site that mentioned this stat): Bazaar Voice
Submitted By: Michael Raeford
Related Categories: None
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