% of consumers who read reviews and share them with friends, family or colleagues, thus amplifying their impact.



Stat: Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact.

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,friend user reviews,friend,family

Years: 2007

Stat Source: Deloitte & Touche, September 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
Satisfaction for those who recalled customer reviews on the retailers' site is 10% high... See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
Nearly one out of every four Internet users (24%) reported using online reviews prior t... See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
72% of consumers who are planning to research products online prior to purchasing (vs. ... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
The ability to refine site search results by customer rating led to 22% more sales per ... See Full Stat Info
Online social network users were three times more likely to trust their peers' opinions... See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
74% agree-including 14% who strongly agree-that they choose companies and brands based ... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
Top rated product email drive 46% higher revenue per email in A/B test. See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back