% of shoppers said they used product reviews to make decisions.



Stat: 58.7% of shoppers said they used product reviews to make decisions. Reviews rated higher than clearance sale pages (56.4%) and featured sale pages (51.3%).

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision

Years: 2007

Stat Source: Shop.org, November 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Seven in 10 (69%) consumers who read reviews share them with friends, family or colleag... See Full Stat Info
84% of consumers earning more than $150,000 annually visit sites where customers review... See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
When asked what sources of information they are "very likely" to consult before making ... See Full Stat Info
Shoppers who browsed the site's new "Top Rated Products" page, which features products ... See Full Stat Info
63% of consumers indicate they are more likely to purchase from a site if it has produc... See Full Stat Info
US Retail E-Commerce Holiday Season Sales 2003-2008: 12.9 billion (2003), 16.0 billion... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
Of merchants who adopt customer reviews, 58% said improving customer experience was the... See Full Stat Info
Consumers say that word of mouth is still the number one influencer in their apparel (3... See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
Nearly one out of every four Internet users (24%) reported using online reviews prior t... See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
42% of 1,179 online consumers surveyed have left a site without purchasing multiple pro... See Full Stat Info
74% agree-including 14% who strongly agree-that they choose companies and brands based ... See Full Stat Info
One in four (24.5%) shoppers said they left a store because of a lack of assistance. See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
81% consider the availability of customer reviews to be "very important" (33%)"somewhat... See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back