Conversion rates with and without product reviews



Stat: Conversion rates nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (MarketingExperiments Journal, July 2007)

Stat Categories: Ecommerce Stats

Tags: conversion rate conversion rate,recommendations conversion rate,recommendations,user reviews conversion rate,recommendations,user reviews,ratings conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: MarketingExperiments Journal, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
49% of shoppers intend to do their holiday gift buying online (versus in-store) See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
42% of 1,179 online consumers surveyed have left a site without purchasing multiple pro... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
Consumers were willing to pay between 20 to 99% more for a 5-star rated product than fo... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
11% of retailers reported a 20% or more overall increase in conversions as a result of ... See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
Online consumers are becoming precision shoppers. For every $1 in online sales, the Int... See Full Stat Info
Person like me still most trusted source for information about a company and, therefore... See Full Stat Info
72% of consumers who are planning to research products online prior to purchasing (vs. ... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
8% greater likelihood to purchase from the retailer next time they're buying similar me... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back