% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store.



Stat: 90% of those surveyed say they have a better overall shopping experience when they research products online before shopping in-store. (Harris Interactive, October 2007)

Stat Categories: Ecommerce Stats

Tags: store store,conversion rate store,conversion rate,recommendations store,conversion rate,recommendations,user reviews store,conversion rate,recommendations,user reviews,ratings store,conversion rate,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: Harris Interactive, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Seven in 10 (69%) consumers who read reviews share them with friends, family or colleag... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
Giving shoppers the ability to sort products within a category by customer rating led t... See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
More than eight in ten (82%) of those who read reviews said that their purchasing decis... See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
Consumer recommendations are the most credible form of advertising among 78% of the stu... See Full Stat Info
US Retail E-Commerce percent change, 2007-2012 : 19.8% (2007), 14.3% (2008), 12.5% (20... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info
86% of consumers read online business reviews before making purchasing decisions; 90% o... See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
The ability to refine site search results by customer rating led to 22% more sales per ... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" help... See Full Stat Info
In a study of online UK retailers, 59% reported that the consumer-generated activity le... See Full Stat Info
Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 See Full Stat Info
Satisfaction for those who recalled customer reviews on the retailers' site is 10% high... See Full Stat Info
19% of US online adults post ratings and reviews at least once a month. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back