% of Internet users that reported using online reviews prior to paying for a service delivered offline.



Stat: Nearly one out of every four Internet users (24%) reported using online reviews prior to paying for a service delivered offline. (comScore/The Kelsey Group, October 2007)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
76% of US retailers said user-generated content would have a greater impact on their ma... See Full Stat Info
41% decided not to make a planned purchase because they couldn't readily find a piece o... See Full Stat Info
Reviews usage drives higher spending: 27% of users report an increase of 5-10%; almost ... See Full Stat Info
59% of their users considered customer reviews to be more valuable than expert reviews. See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
Review users noted that reviews generated by fellow consumers had a greater influence t... See Full Stat Info
A majority (51%) of Americans will be shopping online this year because of the bad econ... See Full Stat Info
67% of UK consumers research products via the Internet before shopping in a store. See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
Online social network users were three times more likely to trust their peers' opinions... See Full Stat Info
91% of millionaires say they always or often look at reviews before buying luxury goods... See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info
In a study of online UK retailers, 59% reported that the consumer-generated activity le... See Full Stat Info
Consumer recommendations are the most credible form of advertising among 78% of the stu... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info
57.2% of U.S. toy purchasers are influenced by product reviews online. See Full Stat Info
Email study: PETCO realized a 5X increase in email click-through rates by including rel... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 See Full Stat Info
The share of traffic to question-and-answer Web sites has more than doubled from 2007 t... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back