% increase in spending consumers who shop online for TVs and cameras vs. those that do not search online

Stat: Consumers who shop online for digital cameras and TVs spend 10% more on in-store purchases than consumers who do not search online. (ChannelForce for Yahoo Search Marketing, July 2007)

Stat Categories: Ecommerce Stats

Tags: digital cameras digital cameras,TV digital cameras,TV,purchase decision digital cameras,TV,purchase decision,search digital cameras,TV,purchase decision,search,recommendations digital cameras,TV,purchase decision,search,recommendations,user reviews digital cameras,TV,purchase decision,search,recommendations,user reviews,ratings digital cameras,TV,purchase decision,search,recommendations,user reviews,ratings,product research

Years: 2007

Stat Source: ChannelForce for Yahoo Search Marketing, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None

Share on:

Related Stats / Figures

Stat Data / Info Details
97% of those surveyed who said they made a purchase based on an online review said they... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
Two thirds of UK social networkers (66%) are more likely to buy a product as a result o... See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
As of October 2008, almost half of US online adults read ratings and reviews at least o... See Full Stat Info
2006 US Retail Ecommerce Revenue: $102.1 billion See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
Person like me still most trusted source for information about a company and, therefore... See Full Stat Info
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$ See Full Stat Info
58.7% of shoppers said they used product reviews to make decisions. Reviews rated highe... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
While those adults in the UK who use social networking do so to attain a feeling of com... See Full Stat Info
The share of traffic to question-and-answer Web sites has more than doubled from 2007 t... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Burpee measured a 43% higher click-through on RSS feeds with reviews than without. See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243... See Full Stat Info
74% agree-including 14% who strongly agree-that they choose companies and brands based ... See Full Stat Info

News / Press / Blogs Mentioning This Stat

There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure

There are no reports listed.

Comment on this Stat

Edit | Back